Kissmetrics

JULY 28, 2021

Is outbound marketing right for your business? What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. Inbound marketing , on the other hand, is when your customer initiates a conversation with you.

Marketing 300

Marketing Social Media White Paper SEO 300

Kissmetrics

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. You can do this by checking out Ubersuggest, a free marketing tool.

White Paper 286

White Paper Social Media SEO Blog 286

Groove

APRIL 21, 2020

eCommerce email marketing remains one of the most important channels to generate traffic, conversions and revenue for many businesses. If you want to master email marketing, you must grow and maintain a healthy email list. If you’re unsure where to start, we recommend exploring eBooks , white papers, videos and infographics.

White Paper 343

White Paper Social Media Seminar Customer Loyalty 343

Kissmetrics

JANUARY 27, 2021

Inbound marketing isn’t easy. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It can be tricky, but at the end of the day, you need inbound marketing to grow your business. There are a few trends that will drive content marketing in 2021 and beyond. What is Inbound Marketing?

Marketing 318

Marketing SEO Blog Live Chat 318

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147

Marketing Download White Paper Recommendation 147

Kissmetrics

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. For someone who doesn’t work in marketing, it’s worthless. Host A Giveaway.

Marketing 277

Marketing Subscription Webinar Blog 277

365 Retail

MAY 7, 2024

In an era marked by escalating worries regarding data privacy, the deprecation of third-party cookie tracking and the relentless demand to achieve greater results with fewer resources, the digital marketing terrain is undergoing swift and significant transformations. This, of course, isn’t news to marketers. Let’s dive in.

White Paper 69

White Paper Retail Marketing Customer 69

Ecommerce Platforms

NOVEMBER 26, 2018

Cue, ecommerce content marketing strategy. Let’s dive into content marketing in more detail. Why Ecommerce Content Marketing? In the words of Seth Godin : “Content Marketing is all the Marketing that’s left.” - Seth Godin. What kind of content does my market enjoy? in comparison. The man speaks sense!

White Paper 139

White Paper eCommerce Marketing Social Media 139

Kissmetrics

DECEMBER 1, 2021

SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. If you’re serious about making an impact online, SEO provides a relatively straightforward path to marketing success, as long as you know what to focus on. One of the easiest strategies for improving your YMYL SEO ranks?

SEO 236

SEO White Paper Improvements Other 236

ROI Revolution

SEPTEMBER 28, 2022

Every digital marketer knows that some marketing dollars perform better than others. The Pareto Principle is often applied in marketing to describe the fact that 80% of your results tend to come from 20% of your advertising spend. Conversion rate optimization is the ideal partner to your paid digital marketing efforts.

Marketing 78

Marketing eCommerce White Paper Social Media 78

BigCommerce

JANUARY 25, 2018

All your marketing efforts. There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. If the light is too harsh, you can diffuse it by placing a cloth or white paper over the window (see image above).

White Paper 419

White Paper Clothing Outdoor Improvements 419

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

365 Retail

MAY 10, 2024

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. What are data gaps and how do they affect my ability to market effectively with first-party data?

White Paper 119

White Paper Retail Information Customer Data 119

ChannelAdvisor

JANUARY 9, 2023

Content is an essential and foundational part of any successful e-commerce digital marketing strategy. . When done right, content marketing can help businesses reach their goals and grow their online presence. . The Role of Content in Digital Marketing. Why Is Content Marketing Important? Keep Your Audience Informed.

Marketing 52

Marketing White Paper Social Media eCommerce 52

ChannelAdvisor

JANUARY 9, 2023

Content is an essential and foundational part of any successful e-commerce digital marketing strategy. . When done right, content marketing can help businesses reach their goals and grow their online presence. . The Role of Content in Digital Marketing. Why Is Content Marketing Important? Keep Your Audience Informed.

Marketing 52

Marketing White Paper Social Media eCommerce 52

Kissmetrics

MAY 2, 2018

And when it comes to your content marketing , it’ll not only save you time, but it can deliver big, big results. 29% of top marketers repurpose their best content, while 27% listed producing enough quality content as their biggest challenge in a separate survey. .” ~ Elna Cain , Professional B2B Writer. Or white papers.

White Paper 236

White Paper Webinar Social Media Blog 236

Kissmetrics

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Improve your EAT Score. To stay competitive, you need subject matter experts.

Social Media 271

Social Media Blog White Paper SEO 271

Retail TouchPoints

MARCH 8, 2021

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. Lacroix: When you break down the service experience, what you realize is that frontline staff have such a huge role to play — oftentimes more than merchandise, services or marketing.

Customer Data 253

Customer Data Customer White Paper Technology 253

FastSpring

SEPTEMBER 23, 2021

Align Affiliates and Your Other Marketing Channels. It’s essential to get all of your marketing channels on the same page so you can work with your affiliates to amplify one consistent brand message. Check out our white paper on how to drive affiliate activity. That’s where your affiliate network can come in.

White Paper 148

White Paper Multi-channel Social Media Download 148

Fabric Blog

MAY 14, 2024

This is likely my most obvious blog to date, but remember that decision-makers like us are also marketing and selling ideas and recommendations. My appendixes always have more detail than almost anyone would want more — they become my personal white paper in board format.

Presentation 52

Presentation Recommendation White Paper Blog 52

Kissmetrics

OCTOBER 1, 2021

In this guide, I’ll explain what transcription services are and what they can do for digital marketers. This can later be used for reference or, as I’ll outline below, as a way to repurpose your marketing content. However, transcription can offer great benefits to digital marketers, too. With transcription services.

Social Media 282

Social Media White Paper Blog Reference 282

UpSellIt

NOVEMBER 22, 2021

If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. Conversion types also differ, as your desired action may be to book a demo, download a white paper, or fill out a form.

B2B 178

B2B White Paper Download Demo 178

Kissmetrics

JULY 25, 2017

If you’re truly data driven, you can even have the system crunch the numbers and figure out the average cost to acquire people who downloaded your white paper, for example. Kissmetrics Campaigns is a behavior-based email marketing tool. “Which email encouraged them to do so?”. Did you know?

White Paper 196

White Paper Download Shopping Carts Information 196

PFS

AUGUST 14, 2019

A new white paper from PFS, titled ‘ Are online retailers delivering for customers? ’, highlights the areas where retailers aren’t meeting customer expectations and what shoppers expect them to be doing more of to improve the online shopping experience. GET THE WHITE PAPER. GET THE WHITE PAPER.

White Paper 40

White Paper Online Retail Retail Consumer 40

Kissmetrics

MARCH 12, 2018

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. In this post, we’ll dig into the features and updates you should have on your radar to get the most out of marketing yourself and your business on LinkedIn.

Marketing 205

Marketing Recommendation B2B Other 205

FastSpring

JUNE 11, 2019

Ways to improve ecommerce conversion rates. In this joint webinar with TechSmith, a global leader in screen capture software, we’re showcasing why you should consider using video to create more engaging content and improve the conversion rate on your site. Checkout out our curated list of growth-centric resources below!

White Paper 73

White Paper eCommerce Webinar SEO 73

ROI Revolution

JANUARY 27, 2022

If some translations on your site are worse than others, it may be time to focus on improving this content. This is why we rarely see drastic improvement in the organic space, and why thinking about the site quality as a whole is so important. Dive deeper into the power of PPC plus SEO in our Digital Search Duopoly White Paper.

SEO 78

SEO White Paper Shopify Mobile 78

GetElastic

SEPTEMBER 6, 2021

This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market. He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation.

B2B 144

B2B eCommerce White Paper Seminar 144

Kissmetrics

JANUARY 8, 2021

To improve your site relevance score, you should determine intent around user search and create a content strategy to match those queries. This type of link does a great amount of work to improve your site’s perceived expertise. While this all sounds wonderful, how do you earn those inbound links? Give What You Get.

White Paper 291

White Paper SEO Information Other 291

Kissmetrics

JUNE 28, 2017

The problem with analytics is the more we know, the more we realize we don’t know — and “engagement” is one of those elusive quasi-metrics marketers keep chasing after, as if to hold it up as the ultimate measure of a site’s success. We can tie it to different data-backed metrics, but they don’t really give us the full picture.

White Paper 203

White Paper Customer Retention WooCommerce Definition 203

Kissmetrics

JULY 29, 2021

They’ve been an essential marketing tool for decades. For example, write up a simple blog post that explains what you’re thinking about creating and ask for ideas or improvements. And it helps you ‘seed’ the market so that people are already primed to download it when you push the lead magnet live.

Customer 360

Customer Books PPC White Paper 360

Kissmetrics

SEPTEMBER 14, 2017

A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. White Papers. We offer a document (proposal template) that is specifically related to our product (online proposal software), and specific to an industry (accounting, marketing, architecture, etc).

SEO 279

SEO White Paper Document Improvements 279

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Improved brand reputation. Greater customer referrals.

B2B 146

B2B eCommerce Customer SEO 146

ROI Revolution

MARCH 21, 2023

While this strategy can be successful, it leaves opportunities for improvement on the table. Using Amazon’s new Amazon Marketing Cloud, brands can now begin to see just how important it truly is to use all of Amazon’s available ad types to tell a cohesive story and how important it is to invest in a full-funnel Amazon strategy.

Arts 78

Arts White Paper Events Improvements 78

Kibo

MAY 15, 2020

Personalized marketing is a strategy by which marketers leverage data and analytics to deliver personal experiences to customers and prospects. The goal of personalized marketing is to communicate with users on an individual level and to speak directly to their interests. The Importance of Personalized Marketing.

Marketing 62

Marketing Recommendation Information Customer Experience 62

ROI Revolution

MAY 22, 2020

Amazon is also planning a Big Style Sale event for late June focused on improving sales in the apparel category, which has taken huge hits during the coronavirus period. With Amazon Prime Day 2020 and Cyber Week being so close together, consumers may do more holiday shopping than ever before.

White Paper 88

White Paper Apparel Events Conversion Optimization 88

Kissmetrics

MARCH 5, 2021

For example, “white paper A download” or “free trial subscription.” Can you improve conversions by moving the price further down the sales path? Color : Test different background and text color to improve conversion. You’ll get plenty of actionable data that will help you improve your conversion rates. Conclusion.

Download 292

Download White Paper Article Improvements 292