Forrester eCommerce

JULY 24, 2023

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. In […]

B2B 369

B2B Technology Marketing Customer 369

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. retailers all offer.

Retail 293

Retail Omnichannel Consumer Channel 293

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 249

Small Business Retail Banking Retail Travel 249

Retail TouchPoints

FEBRUARY 5, 2024

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Imagine having to manually launch hundreds of campaigns a week across different products, clients, audiences, geographies and stores.

Retail 262

Retail Omnichannel Consumer Channel 262

Retail TouchPoints

MARCH 20, 2024

MNTN has fully integrated with Rockerbox , allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform. This type of CTV measurement can provide reliable data as cookies begin to be deprecated.

Subscription 240

Subscription Channel Improvements Marketing 240

Retail TouchPoints

DECEMBER 8, 2023

As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential. Audience Targeting “ Connected TV has become the next scalable performance marketing channel, right alongside paid search and paid social ,” said Brickler.

Channel 310

Channel Shipping Costs Social Media Webinar 310

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. Explore New Niches Micro-influencers have the unique benefit of reaching segments of a brand’s audience that they may not be aware of.

Social Media 285

Social Media Travel Apparel Clothing 285

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

Marketing 302

Marketing Download Social Media Information 302

Retail TouchPoints

JANUARY 12, 2024

This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. trillion by 2026, more than doubling its current value.

Social Media 296

Social Media Beauty and Health Multichannel eCommerce 296

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual stories, typically under a minute long, have become a part of our daily lives and are now an essential means for businesses to connect with their audiences. TikTok Shop’s debut on Sept. 12, 2023 in the U.S.

Marketing 290

Marketing Technology Games Information 290

Retail TouchPoints

APRIL 18, 2024

Walmart Luminate Insights Activation will complement Walmart Connect’s existing audience targeting capabilities, allowing suppliers to zero in on category trends in order to develop more informed, data-driven media strategies. in a blog post.

Retail 249

Retail Omnichannel Information Supplies 249

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing Multi-channel WooCommerce Social Media 195

Forrester eCommerce

FEBRUARY 6, 2024

As the price of a 30-second Super Bowl spot increases roughly 10% annually, brands and marketers question the value of the media and production costs to show up in advertising’s premiere showcase. In hindsight, this year’s answer is clearer, with audience numbers forecasted to exceed the record of 115 […]

Marketing 251

Marketing B2C 251

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. So, what’s not to love – right?

Retail 323

Retail Multi-channel Technology Article 323

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI.

Marketing 315

Marketing Omnichannel Channel Social Media 315

Retail TouchPoints

MARCH 26, 2024

In today’s dynamic marketing landscape, leveraging first-party data is paramount to success. Optimizing Retail Advertising with Zero-Party Data Retail marketers are continuously challenged to understand how well their products or services align with potential customer preferences. The question remains: where and how should they begin?

Retail 249

Retail Apparel Consumer Clothing 249

Retail TouchPoints

SEPTEMBER 14, 2023

Meta advertisers now have access to tools providing new ways to optimize budgets for seasonal demand, the ability to target distinct audiences within the AI-powered Advantage+ shopping campaigns and expanded access to tools that help drive purchases directly on Facebook and Instagram. the UK, Canada and Australia this holiday season.

Magento 298

Magento Events BigCommerce Reference 298

Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. It can be a job in and of itself. Products that do well on TikTok tend to be fun, problem-solving and easy to create content with.

Social Media 248

Social Media eCommerce Marketing Presentation 248

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 323

Marketing Information Consumer Reference 323

Retail TouchPoints

MARCH 13, 2024

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

Multi-channel 252

Multi-channel Payment Services Automotive Consumer 252

Retail TouchPoints

AUGUST 16, 2023

See if Your Target Audience has Changed Prior to deciding on a rebrand of your small business, you need to also ask yourself who your target audience is. Understanding your target audience shouldn’t be a one-off process. That means you need to make sure you really want a rebrand in the first place.

Small Business Retail 246

Small Business Retail Social Media Marketing Article 246

Retail TouchPoints

JANUARY 29, 2024

LiveRamp’s growing collaboration with Planet Fitness underscores the exponential value of data in powering the network effect of partnerships,” said Jessica Shapiro, Chief Marketing Officer at LiveRamp in a statement. The new network aims to connect advertisers to Planet Fitness’ more than 18.5

Games 271

Games Retail Social Media Channel 271

Retail TouchPoints

DECEMBER 18, 2023

Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report directly to CEO Barry McCarthy and oversee brand and product marketing, growth marketing, creative, consumer insights, membership and global communications. Facing a product recall of 2.1

Marketing 260

Marketing Arts Consumer Other 260

Retail TouchPoints

APRIL 19, 2023

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. A select group of CPG brands will participate in the initial beta program, with the solution slated to launch to the general market in the second half of 2023.

Retail 269

Retail Games Marketing Consumer 269

Retail TouchPoints

MARCH 6, 2024

That means being much more content-focused and more audience-focused.” We had to create a springboard and then design a toolkit for future-fit places — an array of back-end and front-end products as well as curating and operating markets and events, to rethinking the public realm as the new anchor to glue all of these environments together.”

Small Business Retail 257

Small Business Retail Events Merchant Services Consumer 257

Retail TouchPoints

NOVEMBER 3, 2023

Preis, her team and really the whole organization had no choice but to become digital-first, and this pandemic survival tactic actually helped them meet the audience expansion challenge as well. If incremental content can reach more audiences and they’re more engaged, you get efficiency over time.” The results have been impressive. “In

Channel 271

Channel Apparel Customer Marketing 271

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.

Payments 299

Payments Payment Services Retail Channel 299

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

APRIL 25, 2024

“When shopping for technology, we know that many consumers like to do their own research and turn to Best Buy and CNET to help them explore, discover and get inspired by new and exciting technology,” said Jennie Weber, Chief Marketing Officer at Best Buy in a statement.

Technology 214

Technology Consumer Channel Marketing 214

Forrester eCommerce

JUNE 27, 2022

Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an outline of a marketing planning process.

B2B 352

B2B Marketing Blog Information 352

Forrester eCommerce

AUGUST 29, 2022

By investing in audience-centric practices, portfolio marketers can help their organizations be more efficient and effective, despite economic uncertainty.

Marketing 370

Marketing B2B 370

Forrester eCommerce

JANUARY 7, 2022

It’s important for organizations to unite around an audience-focused go-to-market strategy. CEOs have enough on their plates, so how can portfolio marketers get their attention? Focusing on three things will convince your CEO that embracing an audience-focused go-to-market strategy is crucial for business.

Marketing 354

Marketing Operations Customer B2B 354

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Media 285

Social Media Events Gifts Consumer 285

Groove

FEBRUARY 17, 2021

In fact, Instagram's average engagement ratio is 8 times greater than that of other social media platforms, making it full of potential opportunities to build engagement with your audience and sell more online with Instagram eCommerce. Instagram Marketing Tips To Drive Traffic & Conversions. Understand your audience.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

Retail 237

Retail Social Media Channel Consumer 237

Retail TouchPoints

NOVEMBER 10, 2023

AI, Algorithms, and New Risks Google’s AI-based Performance Max (PMax) campaigns are capable of increasing marketing efficiency, but there are flaws with the AI that threat actors can exploit. While this continues, Google AI-based campaigns are holding retailers back instead of driving marketing efficiency as intended.

Marketing 320

Marketing Retail eCommerce Mobile 320