Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

OCTOBER 29, 2020

The eligible industries for Google Guaranteed vary from region to region and may continue to change as the program expands. What Industries Are Eligible in the US? What Industries Are Eligible in Canada? While there is always expert digital marketing consulting available, those just getting started may want to try it out first.

Books 285

Books PPC Customer Other 285

ROI Revolution

JULY 27, 2022

If you are like me (and anyone else who has caught onto the Performance Max and GA4 transition), you’re probably curious about all the changes taking place in the ecommerce industry. In an industry that is ever-evolving, it’s fair to wonder what makes this update so different. Search Engine Journal. Source: [link].

Merchant Services 78

Merchant Services PPC Blog Information 78

ROI Revolution

SEPTEMBER 6, 2022

Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. For your PPC holiday strategy, implementing Enhanced Conversions will help your brand get additional insights. Make sure you have enough budget to start on Thanksgiving Day. Tying It All Together: Your 2022 Holiday Ecommerce Strategy. Digital Commerce 360.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

ROI Revolution

OCTOBER 28, 2022

The brand turned to their PPC advertising partners at ROI Revolution for help. The paid search team at ROI Revolution is dedicated to acting like an extension of your team to deliver groundbreaking wins. Opportunity Identified. Tying It All Together: ROI Nominated for Google Premier Partner Award.

PPC 78

PPC Recommendation Channel Operations 78

ROI Revolution

JULY 18, 2019

And if you sell your products online, you’ve probably at least thought about employing a paid search strategy to get your brand in front of more people. Keep reading to learn more about paid search and why it’s important, trends we’re seeing in paid search, and how you can optimize your paid search strategy.

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. There is no doubt that search as we know it is evolving.

PPC 78

PPC Technology Information Download 78

ROI Revolution

AUGUST 16, 2018

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis.

PPC 60

PPC Events Webinar eCommerce 60

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

OCTOBER 12, 2017

For some industries, most of their users will be identified. The B2B industries tend to see this more as users shopping and ordering supplies at that level, as they aren’t logged into personal email accounts. PPC customers might skew differently than your overall average customer base. Most importantly, always rely on the data.

PPC 92

PPC B2B Other Presentation 92

ROI Revolution

MAY 9, 2018

The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. There’s no excuse not to get comfortable with the new platform. Still need help? If you’re advertising on AdWords, we’re here to assist you!

Games 104

Games PPC Reference Definition 104

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Kissmetrics

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Marketing 254

Marketing Social Media SEO PPC 254

ROI Revolution

AUGUST 26, 2022

As Universal Analytics sunsets next year, our PPC and analytics experts at ROI Revolution are armed with all the latest knowledge on GA4 to make sure your brand is ready to accurately track and attribute your sales in the new platform. GA4 360 allows up to 50 months of retention; Google Signals has a 26-month retention period.

Events 78

Events Channel PPC Webinar 78

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. engagement rate, more than double the industry average!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

JUNE 22, 2017

With Industry Insights Straight from Google. With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. A 2% growth in searches overall within this vertical has suddenly become high-growth for those strongly invested in mobile paid search.

PPC 60

PPC eCommerce Payments Payment Services 60

Ecommerce Platforms

MAY 24, 2023

With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools. In this article: What is an AI Marketing Tool?

Marketing 118

Marketing Payment Services SEO Social Media 118

ROI Revolution

MAY 4, 2020

It feels like the entire marketing ecosystem is changing right before our very eyes. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. Industry Updates. Published May 4, 2020.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

MAY 20, 2020

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. in a matter of two weeks. Know Your Devices. Fill Your Funnel Using Brand Awareness Strategies.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

MARCH 30, 2023

All marketing leaders face the same expectations: grow your business and increase profitability. Performance marketing agencies promise brands the opportunity to increase growth and profitability, but too often, brands pin their hopes on agencies that just don’t seem to care about their success as much as they’d hoped.

Channel 78

Channel eCommerce Fashion SEO 78

ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy.

eCommerce 78

eCommerce Social Media SEO Payments 78

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. Let’s look at the numbers first.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

Ecommerce Platforms

JULY 31, 2020

There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. Some focus on creative services, others specialize in specific marketing channels or tech, while others might boast several areas of expertise. SEO Marketing Strategy.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

Inflow Insights

APRIL 16, 2019

We’ll be covering a total of 16 different strategies that apply for Google Shopping ads and Smart Shopping Campaigns, Dynamic Remarketing, Search Ads, In-Market Audiences and finally Dynamic Search Ads. A full 12 months of data is even better when you’re in a seasonal industry.).

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

JULY 3, 2018

Moving forward, Google’s lineup of ad products will be streamlined into three main verticals: Google Ads, Google Marketing Platform, and Google Ad Manager. The word ‘AdWords’ itself limits the marketing capabilities of the brand since it is based around ‘words’ (i.e. Search campaigns). Google Marketing Platform .

PPC 106

PPC Management B2C Marketing 106

ROI Revolution

JULY 3, 2017

The algorithms alone are enough to make anyone’s head spin, and yet, marketers still need to keep up-to-date on even the smallest changes. 2017 has been a particular whirlwind of change for search engine marketing ( SEM ), so here are a few of the more major updates you should be taking note of. 2) Organic SEO is Changing FAST.

SEO 94

SEO Mobile Information Marketing 94

ROI Revolution

AUGUST 5, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Published March 12, 2020. sales growth.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. A myriad of sectors within the home goods industry have seen incredible growth over the past year, including furniture, homeware, décor, and bedding. October 13.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 1, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. COVID-19 news & industry updates. COVID-19 industry updates. For better or for worse, no industry has gone untouched by COVID-19.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

JANUARY 5, 2021

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 3, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). COVID-19 news & industry updates. 11/4 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JUNE 1, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Published March 12, 2020. May 20 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Published March 12, 2020. sales growth.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). COVID-19 news & industry updates. Claim your spot!

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158