Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

OCTOBER 28, 2022

The brand turned to their PPC advertising partners at ROI Revolution for help. The paid search team at ROI Revolution is dedicated to acting like an extension of your team to deliver groundbreaking wins. Opportunity Identified. Tying It All Together: ROI Nominated for Google Premier Partner Award.

PPC 78

PPC Recommendation Channel Operations 78

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

FEBRUARY 4, 2021

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. It also means we think big for our employees, to help them launch great careers in the industry.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

JULY 27, 2022

If you are like me (and anyone else who has caught onto the Performance Max and GA4 transition), you’re probably curious about all the changes taking place in the ecommerce industry. In an industry that is ever-evolving, it’s fair to wonder what makes this update so different.

Merchant Services 78

Merchant Services PPC Blog Information 78

ROI Revolution

SEPTEMBER 6, 2022

Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. For your PPC holiday strategy, implementing Enhanced Conversions will help your brand get additional insights. Make sure you have enough budget to start on Thanksgiving Day. Tying It All Together: Your 2022 Holiday Ecommerce Strategy.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

ROI Revolution

MARCH 4, 2020

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 Listen instantly here! billion in 2019.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. There is no doubt that search as we know it is evolving.

PPC 78

PPC Technology Information Download 78

ROI Revolution

OCTOBER 12, 2017

For some industries, most of their users will be identified. The B2B industries tend to see this more as users shopping and ordering supplies at that level, as they aren’t logged into personal email accounts. PPC customers might skew differently than your overall average customer base. Most importantly, always rely on the data.

PPC 92

PPC B2B Other Presentation 92

ROI Revolution

JULY 18, 2019

What Is Paid Search? Paid search is a digital marketing strategy in which advertisers host sponsored results near the top of a search engine results page (SERP). It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing.

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

MAY 9, 2018

The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. There’s no excuse not to get comfortable with the new platform. Still need help? If you’re advertising on AdWords, we’re here to assist you!

Games 104

Games PPC Reference Definition 104

ROI Revolution

AUGUST 16, 2018

Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis. So with that in mind, how do you stay on top of the latest ecommerce trends?

PPC 60

PPC Events Webinar eCommerce 60

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

ROI Revolution

AUGUST 26, 2022

As Universal Analytics sunsets next year, our PPC and analytics experts at ROI Revolution are armed with all the latest knowledge on GA4 to make sure your brand is ready to accurately track and attribute your sales in the new platform. GA4 360 allows up to 50 months of retention; Google Signals has a 26-month retention period.

Events 78

Events Channel PPC Webinar 78

ROI Revolution

JUNE 22, 2017

With Industry Insights Straight from Google. With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. A 2% growth in searches overall within this vertical has suddenly become high-growth for those strongly invested in mobile paid search.

PPC 60

PPC eCommerce Payments Payment Services 60

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. engagement rate, more than double the industry average!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

MAY 4, 2020

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. While click-through rates are rising, many industries are also seeing cost per click decline, as there’s less competition for ecommerce ads.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

MAY 20, 2020

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

MARCH 30, 2023

ROAS on Facebook Ads In the luxury fashion industry , maintaining an elevated brand image is paramount. Thorogood , an industry-leading boots brand that’s been based in the US for over 130 years, was looking to expand their online search presence and grow traffic profitably.

Channel 78

Channel eCommerce Fashion SEO 78

Kissmetrics

OCTOBER 23, 2020

Multiple end-to-end marketing agencies outsource their work. For instance: 48% of full-service agencies outsourced PPC services 28% of full-services agencies outsourced content marketing services. These agencies focus on a few single areas of marketing expertise and then outsource the work from white label partners.

Marketing 254

Marketing Social Media SEO PPC 254

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. Let’s look at the numbers first.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

Inflow Insights

APRIL 16, 2019

This is key when you consider how the customer’s research and purchase journey spans across multiple devices and is made up of many micro-moments — even if you’re only running search ads to cover branded queries. A full 12 months of data is even better when you’re in a seasonal industry.). This is the number one goal afterall.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Ecommerce Platforms

JULY 31, 2020

When it comes to the latest industry trends, high-quality agencies stay ahead of the curve. A good designer will increase your ‘click-through' rate by working with talented SEO specialists that employ search marketing techniques, coders , copywriters, and marketing experts to present the ultimate digital experiences.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy.

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

JULY 3, 2018

According to Olivia Byrd, ROI Revolution PPC Analyst: “This integration to the new platforms is exciting as it will help us in the paid search industry to optimize more efficiently and make the best decisions with more inclusive data.

PPC 106

PPC Management B2C Marketing 106

Ecommerce Platforms

MAY 24, 2023

With it, you can also perform competitor analysis to see what type of keywords they are targeting for the same industry and audience. The starting plan has all the basic features for SEO, pay per click (PPC), and social media. These aspects make MarketMuse one of the best AI marketing tools for SEO content.

Marketing 118

Marketing Payment Services SEO Social Media 118

ROI Revolution

JULY 3, 2017

The algorithms alone are enough to make anyone’s head spin, and yet, marketers still need to keep up-to-date on even the smallest changes. 2017 has been a particular whirlwind of change for search engine marketing ( SEM ), so here are a few of the more major updates you should be taking note of. 2) Organic SEO is Changing FAST.

SEO 94

SEO Mobile Information Marketing 94

ROI Revolution

MARCH 2, 2021

COVID-19 news & industry updates. COVID-19 industry updates. For better or for worse, no industry has gone untouched by COVID-19. In every edition of our biweekly COVID-19 Compass newsletter, we share updates from various industries on how they are being impacted by the pandemic. 8/24 update. YoY at a 10.1%

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. COVID-19 industry impacts: Where we stand now. Behavioral marketing strategies to reach back-to-school audiences at every step of their buyer’s journey.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. A myriad of sectors within the home goods industry have seen incredible growth over the past year, including furniture, homeware, décor, and bedding. October 13.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 1, 2020

COVID-19 news & industry updates. COVID-19 industry updates. For better or for worse, no industry has gone untouched by COVID-19. In every edition of our biweekly COVID-19 Compass newsletter, we share updates from various industries on how they are being impacted by the pandemic. 8/24 update. YoY at a 10.1%

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

JANUARY 5, 2021

COVID-19 news & industry updates. COVID-19 industry updates. For better or for worse, no industry has gone untouched by COVID-19. In every edition of our biweekly COVID-19 Compass newsletter, we share updates from various industries on how they are being impacted by the pandemic. 8/24 update. YoY at a 10.1%

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 3, 2020

COVID-19 news & industry updates. COVID-19 industry updates. For better or for worse, no industry has gone untouched by COVID-19. In every edition of our biweekly COVID-19 Compass newsletter, we share updates from various industries on how they are being impacted by the pandemic. 8/24 update. YoY at a 10.1%

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

NOVEMBER 4, 2020

COVID-19 news & industry updates. COVID-19 industry updates. For better or for worse, no industry has gone untouched by COVID-19. In every edition of our biweekly COVID-19 Compass newsletter, we share updates from various industries on how they are being impacted by the pandemic. 8/24 update. YoY at a 10.1%

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JUNE 1, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. COVID-19’s impact on the apparel industry. Prior to the pandemic, non-active casualwear made up over half of the overall apparel industry’s annual sales.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Behavioral marketing strategies to reach back-to-school audiences at every step of their buyer’s journey. COVID-19’s impact on the apparel industry.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148