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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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Shopify POS Go Aims to Expand Retailer Selling Reach

Retail TouchPoints

Ecommerce platform Shopify is now aiming to help retailers sell anywhere through its unified POS Go all-in-one retail hardware device for omnichannel sellers. This latest addition to Shopify’s offerings relies on the company’s point-of-sale software, which is designed to allow retailers to sell online and offline.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. People know us for snowboarding.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal. trillion in 2022.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Fewer retailers (21%) included customer service information on empty search results pages last year.

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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

The word omnichannel has been around for decades, but not until very recently has the industry realized the role of distributed order management in their aggregate financial equation. When we talk about omnichannel order fulfillment , there can be a mistake in thinking it’s just about online.

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