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Marketing Efficacy And Operations Hinge On Marketing Resource Management

Forrester eCommerce

Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.

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Weis Markets Implements Fresh Grocery Platform to Enhance Store Operations

Retail TouchPoints

Weis Markets will streamline operations at its 198 stores through a partnership with Invafresh. The fresh grocery platform will assist with demand forecasting, in-store production planning, food traceability, recipe management and cut test management across all fresh departments.

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Is Your Marketing Campaign Impactful, Manageable, And Measurable?

Forrester eCommerce

In an environment of tightening budgets and higher-than-ever expectations on marketing, marketing leaders are feeling pressure to perform and show results. In a recent roundtable, Mavis Liew and I brought […]

Marketing 369
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Laying the Operational Foundation for Autonomous Stores

Retail TouchPoints

While autonomous stores and technological innovation are high on the retail agenda, the infrastructure and operational efforts that enable them aren’t often given the same broad attention. These operations may struggle to adapt to the unique needs of automated checkout systems and smart stores.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Customers and your board expect you to be in new channels and to adapt quickly to market change. This session is perfect for leaders who want to make their operations more efficient, improve customer experiences, and increase profits using a smart, business-driven plan. How can you avoid these pitfalls?

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Walmart Raises Store Managers’ Pay, Ups Stock Grants to a Maximum of $20,000

Retail TouchPoints

store managers’ base pay from an average of $117,000 per year to $128,000 and has redesigned its bonus program to include a store’s profits, not just its sales. Bonuses could now amount to 200% of a manager’s base salary. A strong labor market has many retailers raising wages and improving benefits for workers at multiple levels.

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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester eCommerce

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 443
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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.