Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone.

Retail 290

Retail Customer Experience Customer Retention Technology 290

Retail TouchPoints

APRIL 13, 2023

According to a report from Beverage Daily , “The issue of greatest concern for the wine business today continues to be the lagging participation in the wine category by the large millennial generation.” Then, by activating a flexible, omnichannel approach, you can learn who your best audience is.

Marketing 310

Marketing Omnichannel Channel Social Media 310

Retail TouchPoints

MAY 8, 2024

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Build the journey or flow you want your customers to follow; tidy up your spaces because cluttered store racks or cluttered websites have the same effect — customers leave; and ensure support and service really cater to customer needs.

Merchant Services 205

Merchant Services eCommerce Channel Mobile 205

Retail TouchPoints

NOVEMBER 13, 2023

One aspect of this expanded growth story is Brooklinen’s growing store count: the company has nine to date, with plans to “thoughtfully grow” its fleet by the end of 2024. Amazon net revenue has grown 29% year-over-year, and the company has used the marketplace as a key customer acquisition channel.

Omnichannel 245

Omnichannel B2B Channel Customer 245

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Choosing a tool to invest your time and hard-earned money in can be a tough decision, so we're here to help you evaluate Klaviyo vs. MailChimp. Klaviyo vs. MailChimp. Klaviyo Features.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. What Is Klaviyo? How Klaviyo Helps Build Customer Relationships.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

NOVEMBER 24, 2023

This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-year revenue goals. This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-year revenue goals.

Social Media 271

Social Media Events Gifts Consumer 271

Retail TouchPoints

MARCH 25, 2024

Are you ready to explore the evolved customer journey? With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Keep visiting this hub to get the latest and greatest content related to the show!

Retail 212

Retail Article Omnichannel Customer Experience 212

Retail TouchPoints

SEPTEMBER 7, 2023

Retailers are tackling pressing issues, from wavering customer loyalty to finding the next channel or platform they need to sell on. But leadership teams still need to keep an eye on strategies for long-term, profitable growth. Which new geographies and channels should we prioritize for long-term growth?

Supplies 224

Supplies Arts Customer Loyalty Fulfillment 224

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 242

Marketing Customer Retention Shopify Social Media 242

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

APRIL 20, 2023

Where will the next great international business opportunity appear? The somewhat unlikely locations are eight rapidly growing countries that are currently off of most retailers’ radar: Bangladesh, Egypt, Ethiopia, India, Indonesia, Kenya, Nigeria and the Philippines. No one ever visited a bank branch.

Social Media 288

Social Media B2B Supplies B2C 288

Smile.io

JULY 30, 2019

When you’re choosing marketing channels for your business, it can be tempting to put any limited time and resources you have into acquisition tactics. At face value, these channels seem like the easiest ways to grow your business.

Channel 44

Channel Marketing Customer 44

Retail TouchPoints

FEBRUARY 6, 2024

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. Which is to say that while the AI boosters have done excellent work persuading the marketers, they have their work cut out for them with the people who actually matter, i.e. customers.

Recommendation 270

Recommendation Customer Hobbies Technology 270

Retail TouchPoints

NOVEMBER 7, 2022

Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. The answer is simple: they need to focus on their content supply chain and to put their customers to work for them. But where do you even start?

Supplies 273

Supplies Social Media Channel Technology 273

Kissmetrics

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. The good news is you don’t need to flood thousands of dollars in YouTube advertising. Part 1: Create a Great Channel Layout & Organize Your Youtube Content. It’s easy, and you don’t need any instructions from me.

SEO 327

SEO Channel Subscription Social Media 327

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 283

Marketing Customer Loyalty Omnichannel eCommerce 283

Retail TouchPoints

DECEMBER 27, 2022

Retail companies looking to digitally transform don’t need to fix what isn’t broken. Instead, these brands need to meet customers where they already are and adhere to their communication preferences — which currently, perhaps surprisingly, points to voice. Programmable Voice for Greater Customer Experience (CX).

Customer 315

Customer eCommerce Retail Customer Experience 315

Retail TouchPoints

JULY 26, 2021

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. Digital Marketing. to visit your website.

Payment Services 276

Payment Services Fulfillment Web Design B2B 276

Retail TouchPoints

JULY 7, 2023

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints. For brands, that makes it much more difficult to stand out.

Shipping Costs 235

Shipping Costs Customer Multi-channel Consumer 235

Retail TouchPoints

NOVEMBER 10, 2023

Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. Why is retail media growing so fast? Read on to learn: What is retail media? What is a retail media network?

Retail 272

Retail Social Media Multi-channel Channel 272

Retail TouchPoints

JUNE 13, 2023

Customer-focused digital transformation is important for any retail business, but the pandemic-induced volatility and fast pace of change in the industry means that such transformations need to occur in all areas of the enterprise, from product design to planning and supply chain.

Supplies 228

Supplies Customer Experience Technology Omnichannel 228

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. There Are Regulations You Have to Follow.

Social Media 319

Social Media B2B Marketing B2C 319

Retail TouchPoints

SEPTEMBER 7, 2023

Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Exhibit B — how Walmart is building its digital commerce business: See Exhibit A. 13 and 14.)

Fulfillment 307

Fulfillment Events eCommerce Customer 307

Retail TouchPoints

FEBRUARY 27, 2024

The non-alcoholic beverage (NA) market is projected to reach $176.7 Big name alcoholic beverage players such as Anheuser-Busch and Diageo will be fighting to get a piece of this pie by bringing new products to market, especially with U.S. You can kind of think of us as the Sephora of NA.” billion in 2024.

Food and Beverages 238

Food and Beverages Fulfillment Omnichannel Specialty Retailers 238

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? And it makes sense when you think about it – there are only so many eyeballs to reach. So, what’s not to love – right?

Retail 315

Retail Multi-channel Technology Article 315

Kissmetrics

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. These include: Email Marketing. What Is MarTech? Examples of MarTech.

Marketing 278

Marketing Leisure Reference Consumer 278

Retail TouchPoints

MARCH 17, 2023

Society is changing rapidly, and retail needs to evolve just as rapidly to keep up, according to the Buying Into Better: The Future of the Consumer Industry report by Deloitte. We built an industry based on a set of requirements, and those requirements largely were around a growing middle class and a largely homogeneous consumer in the U.S.,”

Retail 254

Retail Operations Consumer Technology 254

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks.

Marketing 362

Marketing Payment Services Payments Events 362

Kissmetrics

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. First, you need to draw traffic to your website or social media platform.

Webinar 297

Webinar Social Media B2C B2B 297

Retail TouchPoints

NOVEMBER 5, 2021

Inevitably, with increased spend comes increased competition from new and growing online retailers. After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign? There are more than 3.6

Social Media 293

Social Media Marketing Shipping Costs SEO 293

Kissmetrics

NOVEMBER 11, 2020

With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. What if you could break through the noise and become popular on YouTube? The more subscribers you have, the more you can consistently achieve high view counts on your videos.

Social Media 363

Social Media Channel Improvements Marketing 363

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 Here are the top four areas where you can apply AI to drive business growth.

Customer Loyalty 324

Customer Loyalty Operations Improvements Customer Experience 324

Retail TouchPoints

MAY 1, 2023

There are still plenty of investment dollars available, but retailers seeking to access them will need to make their companies attractive to cautious investors. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Retail 226

Retail Beauty and Health Omnichannel Operations 226

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 309

Marketing Technology Social Media Recommendation 309

ESW

OCTOBER 2, 2023

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. And yet customer service plays a pivotal role in shaping the success of a retail business. It can also enable you to recover some or all the cost of acquiring the customer.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Consumers spend almost two and a half hours per day on social media channels.

Social Media 363

Social Media eCommerce Payment Services Apparel 363