Groove

FEBRUARY 22, 2024

Studies show that customers still prefer to be contacted by eCommerce businesses via email. Specifically, 55% of online shoppers prefer email communication, with SMS texting clocking in at a distant second (17%). Email is the key to doing that, so we're giving a detailed comparison between Klaviyo and Shopify email.

Shopify 312

Shopify eCommerce eCommerce Platforms Customer 312

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 286

Marketing Mobile eCommerce Platforms Reference 286

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. Or even automate those tasks altogether? No, I’m not just talking about emails.

Marketing 362

Marketing Payment Services Payments Events 362

Groove

FEBRUARY 20, 2024

However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities.

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Kissmetrics

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right.

Marketing 363

Marketing Operations Definition Recommendation 363

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Use A Lead Capture Tool. What was once a burden ? no longer needs to be!

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. Use automation.

Marketing 363

Marketing X-cart Webinar Recommendation 363

Groove

JUNE 4, 2021

Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. In this blog, we’re diving deep into the Mailchimp email marketing tool. In this blog, we’re diving deep into the Mailchimp email marketing tool. Automation.

Marketing 221

Marketing Merchant Services Shopify Magento 221

Ecommerce Platforms

MARCH 16, 2021

Marketing trends evolve quickly. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers. Email gives companies an instant way to reach the pockets of their target customers in an increasingly competitive environment.

Marketing 236

Marketing Webinar Subscription Social Media 236

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 253

Marketing Customer Retention Shopify Social Media 253

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Leverage automation to remove manual labor, save time and money and improve organizational efficiency. eCommerce Marketing Software: Increase Revenue. Here are our favorites: HubSpot for marketing, sales and service automation.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. I have an SEO Analyzer tool on my website because I understand how important this is.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

SEPTEMBER 17, 2021

Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Groove

APRIL 6, 2021

eCommerce automation is key to eliminating repetitive and mundane tasks, no matter the CRM used. In this blog, we'll be covering the key features of HubSpot automation that help sales and marketing teams create a seamless buyer's journey from beginning to end. Automated Workflows. Automated Workflows.

Marketing 247

Marketing Books Shopping Carts Blog 247

Kissmetrics

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

Marketing 290

Marketing Payment Services Small Business Retail Technology 290

Kissmetrics

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? These tools have a ton of power but no one gets that benefit right after they sign up. It takes a ton of work to set up and manage these tools correctly. I wish it was that simple.

Marketing 266

Marketing Recommendation Social Media Events 266

Groove

FEBRUARY 20, 2024

However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A Shopify CRM assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 195

Shopify eCommerce B2B Live Chat 195

Groove

APRIL 29, 2022

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. The Rise in Popularity of SMS Marketing Let’s go back to over a decade ago.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Kissmetrics

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. One of the best examples of natural language generation is Google’s Smart Compose. If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence.

Marketing 362

Marketing SEO eCommerce Telecommunications 362

Kissmetrics

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Marketing 318

Marketing Social Media Document Payment Services 318

Ecommerce Platforms

APRIL 7, 2021

If you're on the lookout for some free email marketing software, then you're in the right place! In this comparison, we have six of the very best tools for you! These are the leading free email marketing services that are making their mark in 2021. Emails for free. Broadcast email campaigns.

Marketing 173

Marketing Payment Services WooCommerce Mobile 173

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Choosing a tool to invest your time and hard-earned money in can be a tough decision, so we're here to help you evaluate Klaviyo vs. MailChimp. Automation. Klaviyo vs. MailChimp.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Collect emails in person.

eCommerce 77

eCommerce Marketing Customer Loyalty Multi-channel 77

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 331

Social Media Marketing Information Other 331

Omnisend

DECEMBER 12, 2023

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

Events 88

Events Seminar Marketing Workshop 88

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. the story is a bit different: in 21 markets where Meta sees a “future opportunity to introduce checkout,” Shops without checkout — i.e. those that link out to an external merchant website — will continue to be supported for the time being. Outside of the U.S.

Merchant Services 300

Merchant Services Shopify Other Marketing 300

Ecommerce Platforms

MARCH 30, 2023

The best Constant Contact alternatives are ideal if you find Constant Contact just isn’t the right email automation solution for you. Constant Contact is an excellent email automation tool, with plenty of great features for connecting with your audience – but it’s not right for everyone.

Live Chat 104

Live Chat eCommerce Payment Services Omnichannel 104

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? The Best Email Marketing Services for Shopify. Sound good? SendinBlue.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Kissmetrics

NOVEMBER 30, 2020

If there’s one thing you need from your digital marketing toolbox, it’s efficiency. With iPaaS, you can read an email from a prospective customer in Gmail, and immediately assign someone a follow-up task on Trello. You can track inbound and outbound marketing in real-time and quickly update a lead’s status on Salesforce.

Marketing 253

Marketing Improvements Financial Services Customer 253

Omnisend

APRIL 29, 2021

Launching your clothing brand may seem like a pretty challenging task, but the marketing process can be even more daunting. With the ever-evolving fashion industry, keeping up with clothing brand marketing ideas can seem impossible. . Here we take a deep dive into the top clothing brand marketing ideas you need to try out.

Clothing 146

Clothing Marketing Social Media Omnichannel 146