Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

Multi-channel 284

Multi-channel Marketing Retail Channel 284

Retail TouchPoints

MARCH 13, 2024

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

Multi-channel 253

Multi-channel Payment Services Automotive Consumer 253

lateshipment

SEPTEMBER 12, 2023

Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. Its a unique strategy in which Walmart asked customers to use a filter on Tik Tok to unwrap their present and that gave them the coupon code.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. This retail strategy comes with plenty of advantages, but it also has its challenges.

Multi-channel 52

Multi-channel Channel Payment Services POS 52

SellBrite

APRIL 20, 2018

In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-channel 148

Multi-channel Channel Shipping Costs Document 148

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects.

B2B 314

B2B B2C Multi-channel Marketing 314

SellBrite

FEBRUARY 18, 2020

But launching on multiple sales channels and managing inventory while still maintaining his core business on eBay presented a variety of challenges. In fact, according to Sellbrite research, merchants who sell on three or more channels sell 156% more, and Sellbrite merchants experience over 300% growth after just one year.

Multi-channel 126

Multi-channel Channel Multichannel Shipping Costs 126

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Groove

APRIL 12, 2024

Integrating Multi Storefront BigCommerce The BigCommerce multi store integrates seamlessly with your Groove Commerce websites. Multi Storefront BigCommerce Features The best feature of BigCommerce MultiStorefront is the ability to create multiple native storefronts in one control panel.

BigCommerce 195

BigCommerce Multi-channel Social Media Accessories 195

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 221

Consumer Marketing Multi-channel Accessories 221

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Retail TouchPoints

APRIL 3, 2023

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 245

Workshop Marketing Multi-channel Toys 245

Retail TouchPoints

JULY 28, 2023

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms.

Consumer 230

Consumer Leisure Multi-channel Retail 230

Retail TouchPoints

APRIL 5, 2024

Gaming companies, more specifically iGaming companies, have undertaken strategies that could help retailers that mimic those practices improve their game, and their profitability. During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales.

Retail 306

Retail Games Leisure Multi-channel 306

Retail TouchPoints

JUNE 11, 2021

They realize what Apple discovered several years ago: some products sell best when customers can touch and feel the merchandise — and because of that, using cross channel attribution to track consumer behavior online and offline is a necessity. To properly track and measure online and offline behavior, brands can use marketing attribution.

Multi-channel 277

Multi-channel eCommerce Marketing Consumer 277

Retail TouchPoints

JUNE 28, 2023

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022. Miles, who also will report directly to Linnartz, joined Under Armour in 2021.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Retail TouchPoints

FEBRUARY 1, 2024

Marketers will soon need to strategically rethink their measurement methodologies. 4, 2024 — so marketers must develop a new approach to measurement for a post-cookie world. 4, 2024 — so marketers must develop a new approach to measurement for a post-cookie world. Consequently, traditional MTA will lose its efficacy.

Multi-channel 283

Multi-channel Workshop Channel Marketing 283

Wiser

SEPTEMBER 4, 2018

Buy Online, Pick Up In-Store (BOPIS) retail strategies are fast becoming commonplace across the unified commerce industry. Let’s take a closer look at BOPIS, and how you can implement a BOPIS retail strategy to support your omnichannel goals. From a retailer’s point of view, BOPIS is a great way to increase sales across all channels.

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Multi-channel Channel Omnichannel Retail 68

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. So how can you effectively incorporate multichannel commerce into your strategy? It’s not true.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Wiser

DECEMBER 6, 2018

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . In-store Sales Still Beat Online .

Multi-channel 68

Multi-channel Channel Shipping Costs eCommerce 68

BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Yet, channel distribution is necessary in order to win sales. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

Marketing 252

Marketing Shipping Costs Multi-channel X-cart 252

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts? You can use them to craft more effective titles and headlines for blog posts.

Social Media 78

Social Media SEO Marketing Multi-channel 78

Retail TouchPoints

MARCH 29, 2024

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 Executives in this role are caught in a whirlwind of balancing investments with rapidly evolving consumer touch points, staying afloat amidst a sea of trends, strategies and tactics.

Multi-channel 232

Multi-channel Magazine Department Stores Banking 232

Fabric

MARCH 25, 2024

One way to improve inventory health is to use a robust pricing and promotions engine, like fabric Offers (Offers), to implement an effective markdown strategy. What is a markdown strategy in e-commerce? Retailers may also markdown prices in response to pricing strategies of competitors. Let’s dive in! What is a markdown?

Shipping Costs 130

Shipping Costs eCommerce Retail Shipping 130

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 179

Games Marketing Events Merchant Services 179

Retail TouchPoints

AUGUST 13, 2021

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. With more than 10 years of experience in digital marketing, ecommerce strategy and digital transformation, she has helped architect omnichannel strategies for hundreds of brands and retailers, including Michael Kors, Joann Fabrics , Converse and Billabong Brands.

Omnichannel 299

Omnichannel Payment Services Payments Multi-channel 299

Wiser

FEBRUARY 21, 2024

As the world navigated the complexities brought on by COVID-19, retail strategies had to evolve rapidly to maintain a competitive edge. The importance of agility in sales strategies was highlighted, as brands recalibrate their approaches to meet consumers where they are.

Technology 78

Technology Multi-channel Shopping Carts Presentation 78

Kissmetrics

DECEMBER 9, 2022

Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. Instead of wasting time on menial processes, you can automate digital marketing tasks and save loads of hours and frustration. In fact, more than 50% of companies are using marketing automation.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. At the same time, there’s been a near 50% increase in UK consumers who feel frustrated with a brand that does not recognise their unique desires and needs in its personalisation strategies.

Games 57

Games Marketing Multi-channel B2C 57

BigCommerce

OCTOBER 26, 2017

When it comes to ecommerce and doing business globally, Brian Beck, current SVP of ecommerce and omnichannel strategy at Guidance Solution, knows a thing or two. He manages the digital channels of some of the world’s leading retail brands, including, but not limited to: Eastbay. Define strategy. Foot Locker. Kate Somerville.

Merchant Services 218

Merchant Services Marketing Shipping Costs eCommerce 218

Wiser

JULY 6, 2021

Smart shelves, on the other hand, incorporate digital signage, RFID technology, weight sensors, and other gadgets to elevate the shelf into a holistic, multi-purposed selling tool. Augmented reality technology for interactive and customizable marketing displays. Are Smart Shelf Pricing Labels The Future? billion by 2026 , up from $1.8

Multi-channel 158

Multi-channel Food and Beverages Technology Omnichannel 158

Algopix

JANUARY 22, 2024

You need smart strategies to convert one-time buyers into lifelong brand advocates. Retaining existing customers and nurturing repeat purchases should therefore be a central pillar of your Amazon strategy. After all, marketing to an existing customer is much easier than continually finding new ones.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position.

Customer 88

Customer Customer Retention Social Media X-cart 88

Ecommerce Platforms

DECEMBER 6, 2022

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases. Pros: Multi-channel marketing capabilities.

eCommerce 197

eCommerce Marketing WooCommerce Shopify 197

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

Social Media 230

Social Media Marketing BigCommerce PPC 230