Groove

JULY 31, 2023

eCommerce Marketing Automation. Why eCommerce Marketing Automation? Marketing automation offers a powerful solution by allowing you, and your coworkers, to accomplish more without investing additional time. That solution? Expressing gratitude can go a long way in fostering long-term relationships.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Loyalty 195

Wiser

MAY 28, 2024

In today’s retail landscape, understanding and strategically enhancing brand share and market share are essential for success. This deep dive will split into two detailed posts, focusing separately on the unique strategies for in-store and online channels.

Marketing 78

Marketing eCommerce Platforms eCommerce SEO 78

Kibo

AUGUST 21, 2020

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . an eyeglass retailer).

Recommendation 62

Recommendation Multi-channel Customer Loyalty Department Stores 62

Retail TouchPoints

APRIL 5, 2024

Gaming companies, more specifically iGaming companies, have undertaken strategies that could help retailers that mimic those practices improve their game, and their profitability. During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales.

Retail 293

Retail Games Leisure Multi-channel 293

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing.

Social Media 280

Social Media Beauty and Health Multichannel eCommerce 280

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. Why the Holidays Are the Best Time for Digital Marketing Success.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

DECEMBER 22, 2020

In this guide, we will break down these unconventional forms of marketing. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Marketers like influencer promotions too.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. These high-traffic shopping events don’t just present retailers with a chance to catapult profits. Craft tailored quizzes for meaningful insights.

Social Media 263

Social Media Consumer Information Marketing 263

RTP blog

FEBRUARY 22, 2019

Buyers can contact support, check out recommendations, make purchases and much more through messaging apps and other social platforms. Potential For Another Round Of Blockchain Adoption There was an incredible amount of excitement around retail blockchain adoption in late 2017.

Online Retail 150

Online Retail Merchant Services Payment Services eCommerce 150

Retail TouchPoints

SEPTEMBER 14, 2023

For both new and returning customers, it’s important to ensure that shoppers receive personalized suggestions, that their prescription is saved at checkout and that we are consistently recommending new styles and sizes we know will work. Give guests the power to make an informed purchase.

Customer 253

Customer Social Media Recommendation Presentation 253

Retail TouchPoints

JANUARY 2, 2024

But if you already have a digital product in market, you’re already collecting the first-party data that will tell you what your customers are searching for. This is nothing new to retailers, which have long used big data to push new inventory and create more efficient supply chains. Take E.l.f. Skin Rocks took a similar approach.

Improvements 227

Improvements Retail Mobile Customer Experience 227

Retail TouchPoints

JULY 5, 2023

By minimizing the exposure of sensitive data during transactions, digital wallets can mitigate the risk of data breaches and fraudulent activities, instilling confidence in customers and fostering trust in the online retail experience. This reduction in fraud liability can result in significant cost savings for retailers.

Merchant Services 267

Merchant Services Payment Services Payments Retail 267

Kibo

JUNE 14, 2020

There are many uses for a recommendation engine on an ecommerce website. It can generate product recommendations, create personalized emails, and better showcase products that deserve a little more attention. Recommendation Engine Benefits. Drive Traffic. Deliver Relevant Content. Engage Shoppers. Convert Shoppers to Customers.

Recommendation 62

Recommendation eCommerce Information Online Retail 62

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now.

Marketing 174

Marketing White Paper Social Media Mobile 174

Optimizely

SEPTEMBER 26, 2018

She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Aneesha is constantly working to provide value through marketing that is both thoughtful and highly personalized. How to personalize your marketing to individual buyers.

Fashion 321

Fashion Marketing Supplies B2C 321

Retail TouchPoints

NOVEMBER 15, 2023

For example, with augmented reality glasses, retailers will personalize recommendations, similar to how we experience targeted online advertisements; shoppers will be able to pay for goods simply by looking at them; and much more. This also provides immense opportunity for retailers.

Payment Services 252

Payment Services Retail Mobile Payments Recommendation 252

Omnisend

NOVEMBER 10, 2020

Over the last few years, SMS has been reborn as a prominent marketing channel, empowering retailers to get closer to their customers than ever before. If you are looking for ways to enrich your existing marketing toolkit, look no further than SMS and MMS marketing. MMS Marketing Best Practices.

Marketing 183

Marketing eCommerce Channel Gifts 183

Retail TouchPoints

SEPTEMBER 18, 2023

With respect to optimizing employee efficiencies, generative AI could be used by store associates on handheld devices to think up product recommendations when advising customers, and AI will hopefully be deployed in order to achieve the most ideal sales floor schedules.

Retail 283

Retail Gifts Recommendation Consumer 283

ChannelAdvisor

MAY 12, 2022

Controlling recommended products. But merchandising doesn’t stop there, and trade marketers can do a lot to maximize their brand’s retail merchandising. Brands with the best overall merchandising gain an edge and may perform better than their competition — on retail sites and beyond. Implementing the search experience.

eCommerce 91

eCommerce Marketing Retail Channel 91

Kissmetrics

JANUARY 31, 2022

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising. Types of E-commerce Marketing.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Retail TouchPoints

JANUARY 17, 2023

The ghosting trend doesn’t just happen in romantic relationships — in an increasingly digital world, ghosting can just as likely take place at work or with an online retailer. Have they stopped opening emails from the brand with product recommendations and discount offers? Maybe they’ve left more items in their cart than usual.

Customer 317

Customer Customer Data Other Marketing 317

ChannelAdvisor

MAY 12, 2022

Controlling recommended products. But merchandising doesn’t stop there, and trade marketers can do a lot to maximize their brand’s retail merchandising. Brands with the best overall merchandising gain an edge and may perform better than their competition — on retail sites and beyond. Implementing the search experience.

eCommerce 81

eCommerce Marketing Retail Channel 81

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Retail TouchPoints

MAY 11, 2022

Accurate search results and personalized recommendations are undisputedly the bedrock of modern ecommerce. As more businesses around the globe migrate online, the goal of every such company is simple — to help the user find what they’re looking for quickly and easily in order to enable maximum spending on the e-platform.

eCommerce 260

eCommerce Recommendation Accessories eCommerce Platforms 260

UpSellIt

AUGUST 3, 2023

Ecommerce segmentation and personalization are two independent, but complementary strategies used in the field of online retail to enhance customer experience, improve conversion rates, and drive sales. Behavior: Browsing habits, engagement with marketing campaigns, funnel stage, etc. Geographics: Location, climate, etc.

eCommerce 111

eCommerce Recommendation Accessories Customer Loyalty 111

Retail TouchPoints

NOVEMBER 17, 2022

As the state of retail technology advances, companies are learning how to leverage artificial intelligence (AI) and machine learning (ML) tools to provide more bespoke shopping experiences online. In any omnichannel approach to sales, it is essential to look at how to replicate the best parts of an in-store experience online.

Customer Experience 277

Customer Experience Customer Omnichannel eCommerce Platforms 277

Omnisend

MAY 4, 2021

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Reading Time: 8 minutes.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

ChannelAdvisor

OCTOBER 31, 2022

Below are some recommended advertising and selling strategies that retailers we work with have found successful. Keep in mind, these tips are geared toward retailers (i.e., Tapping into international markets can significantly increase potential consumer base and sales. selling directly to consumers).

Online Retail 52

Online Retail Shipping Costs Retail eCommerce 52

ChannelAdvisor

OCTOBER 31, 2022

Below are some recommended advertising and selling strategies that retailers we work with have found successful. Keep in mind, these tips are geared toward retailers (i.e., Tapping into international markets can significantly increase potential consumer base and sales. selling directly to consumers).

Online Retail 52

Online Retail Shipping Costs Retail eCommerce 52

Retail TouchPoints

SEPTEMBER 13, 2021

Shopper data points are fed into behavioral models that predict when a shopper is close to leaving the site and then makes a recommendation — such as a special opportunity, a substitute product or an additional service — to move the customer toward purchase.

Games 233

Games Improvements Operations eCommerce 233

Retail TouchPoints

SEPTEMBER 21, 2023

For one, an efficient AI-driven system can mean timely updates, personalized product recommendations and proactive assistance, making the wait for our desired items less tedious and more delightful. And this is where AI is poised to be a game changer. But why should this matter to us as shoppers?

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Retail TouchPoints

JANUARY 5, 2023

In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. Today’s Consumer Mindset.

Shipping Costs 286

Shipping Costs Merchant Services Channel Consumer 286

Retail TouchPoints

DECEMBER 9, 2020

The digital version debuted in 2000, and at its peak in 2016, 200 million copies were distributed in 69 different versions, in 32 languages and to more than 50 markets. In October, IKEA partnered with Google Cloud as part of an initiative to harness AI for better customer recommendations and to launch 3D visualization design tools.

Home Furnishings 201

Home Furnishings Recommendation Online Retail Customer 201

Korona

NOVEMBER 10, 2022

What is your company’s market? . If your current loyalty program is less popular than you’d like, consider re-evaluating your benefits, ease of use, and marketing strategies. Trigger recommendations on the site based on what customers click on and convert. Do you need to market these products more effectively?

Shipping Costs 52

Shipping Costs Online Retail Payment Services Merchant Services 52

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Retail TouchPoints

SEPTEMBER 12, 2022

Almost 30% of online retail traffic is now bots. And every day it gets harder for genuine customers to buy in-demand products directly from online retailers. Every retailer knows loyal customers are your most valuable asset. But few retailers realize how important fairness is for loyalty.

Retail 245

Retail Beauty and Health eCommerce Social Media 245

Retail TouchPoints

NOVEMBER 19, 2020

An engaging welcome series on email, SMS and other marketing channels has become a must for any serious ecommerce retailer. With 90% of today’s shoppers preferring a personalized approach , creating a welcome series that caters to individual needs or reacts to consumer behavior has become the new standard in online retail.

Retail 287

Retail Channel Internet Retail Social Media 287