TalkingRetail

MARCH 18, 2024

marketing campaign including a TV ad, video-on-demand, outdoor posters, social media and in-store promotions. Richmond, the sausage brand, has kicked off a £2.6m advertising push Or just read more coverage at Talking Retail

Outdoor 101

Outdoor Social Media Marketing Retail 101

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

Optimizely

SEPTEMBER 3, 2019

After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands. It’s time for The Best of Marketing Unboxed.

Marketing 218

Marketing Outdoor Social Media Magazine 218

Retail TouchPoints

NOVEMBER 11, 2022

The new Snapchat Lens was developed by CGTrader and featured Fatboy’s latest line of outdoor furniture. The catalog-powered shopping Lens let Snapchatters “try out” furniture in their own settings and share those AR-enhanced pictures and videos with friends on the social platform.

Social Media 212

Social Media Outdoor Customer Experience Retail 212

lateshipment

JULY 13, 2023

Has marketing changed over the past few years? People get influenced by social media a lot. Social media has become an integral part of their business strategies, influencing purchasing decisions of consumers by a staggering 73% ( Oberlo ) Why instagram specifically? Yes, drastically.

Social Media 130

Social Media Outdoor Consumer Marketing 130

Kissmetrics

JANUARY 3, 2022

A good social media campaign will convert at less than 1 percent. Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. These factors are important, and it is why account-based marketing is a great opportunity. What Is Account-Based Marketing?

Presentation 270

Presentation Marketing Webinar PPC 270

Retail TouchPoints

FEBRUARY 17, 2023

Here are the five trends driving the New Retail Landscape in 2023: Social media-designed stores and experiences. Winning physical stores are designed for sharable word of mouth and social media experiences. Shoppers can discover and explore new stores and experiences and services like an outdoor food market.

Games 259

Games Social Media Retail Outdoor 259

Optimizely

JUNE 14, 2018

Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Everyone makes mistakes, but having a consistent marketing message is incredibly important. The same is true for your marketing and data systems. You should also be simple and clear.

Marketing 249

Marketing B2C Clothing Outdoor 249

Optimizely

FEBRUARY 28, 2020

In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). use #doingthings when they’re sporting Outdoor Voices apparel.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Retail TouchPoints

NOVEMBER 11, 2022

29, featured six companies from its Navigate program at a pop-up event in its Seattle flagship called the Founders Market. The participants in Path Ahead Ventures have launched a wide variety of outdoors-focused products, from apparel to experiences, and so it makes sense that each company has its own needs.

Apparel 198

Apparel Marketing Retail Outdoor 198

Retail TouchPoints

JUNE 14, 2023

As the pandemic fades and the thermometer climbs, more and more people want to get out and find an escape from the pressures of inflation — and outdoor spaces are positioned to provide great, flexible experiences that can fill the bill.

Events 235

Events Technology Outdoor Retail 235

ESW

APRIL 24, 2024

LONDON – April 9 – Performance outdoor apparel brand KUIU has extended its global Direct To Consumer (DTC) and marketing reach into 37 international markets in partnership with ESW , the world’s leading DTC ecommerce company. With high demand for its products in its domestic North American markets of the U.S.

Payment Services 78

Payment Services Outdoor Payments Apparel 78

Omnisend

DECEMBER 15, 2023

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Product marketing aims to develop and define products with the brand’s identity in mind. Why is product advertising important?

Outdoor 145

Outdoor Social Media X-cart Channel 145

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Still, respect boundaries.

Gifts 252

Gifts Shipping Costs Social Media Outdoor 252

Omnisend

MAY 4, 2021

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). What are Influencers?

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Kissmetrics

APRIL 7, 2020

From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Just look at the Coronavirus marketing stats I shared a few weeks ago.

Marketing 357

Marketing Payment Services SEO eCommerce 357

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 200

Customer Loyalty Customer Retail Shipping Costs 200

Ecommerce Platforms

NOVEMBER 17, 2022

It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market. And occasionally, it means identifying the marketing, optimization, and advertising elements that you’ve neglected. But what can you do after that? Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Omnisend

JANUARY 12, 2024

Reading Time: 15 minutes Some people believe that with so many events and holidays throughout the year, selecting the most relevant ones for subscribers is simply overwhelming.They think the safest bet is to stick to significant marketing days like Black Friday and Cyber Monday. Cater promotions to fan gear, party supplies, and entertainment.

Events 158

Events Marketing Gifts Games 158

TalkingRetail

JULY 14, 2021

Crisp brand Burts Snacks has kicked off a seven-figure marketing campaign ahead of the summer holiday period in the south-west of England. The campaign includes outdoor advertising across the south-west region and targeted digital activity running across social media channels.

Outdoor 111

Outdoor Social Media Channel Marketing 111

Retail TouchPoints

MARCH 17, 2022

134% more likely to anticipate making a garden or outdoor purchase. In terms of social media, these consumers are scrolling through Pinterest more than others, so it might make sense to work with influencers to create sponsored content while also placing paid ads. 65% more likely to pick up their order in-store.

Improvements 280

Improvements Home Furnishings Shipping Costs Customer 280

Retail TouchPoints

NOVEMBER 10, 2020

If they really want to be sure that they’ll receive the gift in time for Christmas, Hanukkah or whatever they’re celebrating, they need ample time for shipping,” said Rose Spicer, Global Senior Director of Oracle Retail Marketing at Oracle in an interview with Retail TouchPoints. One key is leveraging social media to its fullest.

Shipping Costs 246

Shipping Costs Social Media Gifts Shipping 246

Kissmetrics

APRIL 1, 2021

The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 Later is a leading Instagram marketing platform. The company boasts millions of users, and social media professionals, brands, and influencers can use the tool to manage content across Instagram, Pinterest, and even TikTok.

Small Business Retail 285

Small Business Retail Social Media SEO Books 285

Optimizely

OCTOBER 22, 2020

For growing brands, the biggest appeal of loyalty programs is that they can help generate revenue faster than a marketing strategy that focuses on recruiting brand new customers. You could easily gamify your loyalty program and award badges and redeemable points to top reviewers or shoppers who follow you on social media.

Payments 367

Payments Customer Loyalty Customer Retention Outdoor 367

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Follow these strategies carefully, and you’ll find that omnichannel ecommerce marketing is well within reach.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

MARCH 11, 2021

Outdoor Shopping Centers Should Make the Streets Feel Alive. Outdoor shopping centers have a distinct advantage during this recovery period: people have been more comfortable outside than inside throughout the pandemic. They are also using the space for transitional or pop-up events for retailing and or fitness.

Outdoor 249

Outdoor Fulfillment Events Department Stores 249

Retail TouchPoints

FEBRUARY 23, 2022

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Marketing professionals in the retail sector should recognize social media’s influence on public sensitivity to photographic style.

Retail 258

Retail Outdoor Mobile Social Media 258

Ecommerce Platforms

SEPTEMBER 21, 2020

If you’re bothered about eCommerce’s future and how all that’s happening in 2020 will influence your industry and market, this report will help you make sense of it. Key Takeaways: Ecommerce Digital Marketing Trends in 2020. Search for outdoor and sports items has grown by 164 percent to over 400 percent. Table of contents.

Beauty and Health 118

Beauty and Health eCommerce Shipping Costs Marketing 118

SellBrite

NOVEMBER 3, 2020

The good news is, you don’t need a big budget or a lot of experience to be successful with Etsy marketing. Here’s what you need to know to start marketing on the four most important platforms for Etsy sellers: Etsy, Pinterest, Facebook, and Instagram. Etsy Platform Marketing. Pinterest Marketing. Etsy SEO is not.

Marketing 138

Marketing Shipping Costs Social Media Gifts 138

Canadian Special Events

MAY 1, 2023

Their social media savvy approach ensured that attendees shared their experiences, creating thousands of impressions for Explore Edmonton. Kudos to Glam Cam for bringing their A-game to this world-class outdoor winter event! This event welcomed athletes from all over the world & had up to 14,000 attendees.

Outdoor 52

Outdoor Events Social Media Games 52

BigCommerce

AUGUST 29, 2017

There’s a variety of influencer marketing tactics out there –– and many of them are highly effective. Whether you are paying influencers to promote your product, or working to build yourself a community of ambassadors that take on the micro-influencer movement, influencer marketing can help you tackle every part of your sales funnel.

Marketing 417

Marketing Customer BigCommerce Other 417

Retail TouchPoints

MAY 12, 2021

When the pandemic took hold, Seattle-area Town & Country Markets (T&C) went to work ensuring their customers still felt safe and well-cared-for. She specializes in the retail and commercial markets with a particular focus on gourmet grocery stores and workplaces for high-tech clients. Planning for Improvement. Looking Ahead.

Social Media 216

Social Media Improvements Information Outdoor 216

Sailthru

JUNE 26, 2018

To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Context is especially important for sports and outdoor brands. Where does she live?

Outdoor 68

Outdoor Sporting Goods Shipping Costs Seminar 68

Kissmetrics

NOVEMBER 5, 2020

of every other social media platform out there, which does everything in their power to keep you scrolling, reading, sharing, or pinning. With Keen, users (and marketers) have the opportunity to get hyper-focused on a topic and curate only the most relevant and most valuable content for it. Keen vs. Pinterest for Marketers.

Social Media 255

Social Media Other Workshop eCommerce 255

Omnisend

APRIL 26, 2023

However, to enjoy all these benefits you need to come up with a solid business idea that aligns with your skills and has sufficient market demand for you to make a profit when you start operations. The business owner examined the market, identified a gap, and created a solution that resonated with their ideal customers.

Small Business Retail 158

Small Business Retail Payment Services Social Media Payments 158

retailnext

MARCH 10, 2020

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Social Media. Social Media Platforms.

Channel 64

Channel Small Business Retail Social Media Marketing 64

Optimizely

DECEMBER 12, 2017

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. Melody Ichikawa, the Director of Ecommerce at QALO, explains how the company has tackled the challenge of marketing such an innovative product.

eCommerce 300

eCommerce Outdoor B2C Social Media 300