Kissmetrics

MAY 14, 2019

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. But Google did report that was a glitch.

SEO 279

SEO Channel Omnichannel PPC 279

Groove

FEBRUARY 17, 2021

Instagram Marketing Tips To Drive Traffic & Conversions. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Use influencer marketing. Use Influencer Marketing. Use Instagram Shopping. Use the Highlights feature.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Kissmetrics

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 291

Marketing Social Media Article SEO 291

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

ROI Revolution

JANUARY 27, 2022

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78

SEO White Paper Shopify Mobile 78

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

ROI Revolution

APRIL 26, 2023

Welcome to your April 2023 SEO News Recap! In this month’s SEO news update, we have the latest on AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC?

SEO 78

SEO Information Arts PPC 78

Retail TouchPoints

JULY 4, 2022

Custom reporting: With GA4, you can easily create custom reports with the help of its report builder. Attribution: GA4 provides enhanced attribution capabilities, including a new Conversion paths report and property-level attribution modeling that offer more insight and actionability to ecommerce sites. The good news?

eCommerce 235

eCommerce SEO Events Recommendation 235

ROI Revolution

JULY 30, 2020

But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? How do Prime Day and SEO go together? And 70% of customers never click past the first page of Amazon search results.

SEO 78

SEO PPC Retail Conversion Optimization 78

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Ignite Visibility was named the #1 search engine marketing company in quality and customer service by Clutch.co. They’re a three-time Inc.

PPC 206

PPC SEO Multichannel Social Media 206

ROI Revolution

NOVEMBER 18, 2020

What about your SEO? This blog is a sneak peak into our recently updated report on replatforming your website. This report will help you understand and navigate the pitfalls, as well as detail how to avoid them and how to transition your site effectively while minimizing the impact on your site traffic, SEO, and sales.

White Paper 78

White Paper SEO Marketing PPC 78

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Groove

AUGUST 11, 2020

Many eCommerce businesses struggle with deciding which is better for their business: SEO or paid search. Leverage retargeting, reporting and optimization. To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. Conduct a competitive audit. Conclusion.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Across our SEO clients, Traffic has shown a steady increase since early March. SEO Recommendations.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Groove

AUGUST 27, 2020

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one. Best Customer Loyalty Programs: Smile.io.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Store Growers

JANUARY 29, 2020

Product IQ: Leveraging product knowledge to guide your marketing efforts. In the next section I outline the exact reports to ask and look for). I used these reports, together with things like keyword research , and overhauled some of the campaigns which I expected to perform well. What is Product IQ . Which products drive sales?

PPC 113

PPC Article eCommerce Shopify 113

Ecommerce Platforms

FEBRUARY 12, 2019

Founded in 2008, SEMrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries! This info they allow businesses to gather is incredible for refining digital marketing campaigns! Analytics Reports. Advertising Research.

Social Media 178

Social Media SEO PPC Payment Services 178

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. There are more metrics you’ll need to track, but your agency can manage these for you and provide you with the reporting you need once you’re up and running.

PPC 274

PPC Management Improvements Books 274

VTNS Solutions

JANUARY 14, 2022

Cryptocurrency SEO is the process of optimizing a website in order to attract visitors from search engines. Although there are many different forms of cryptocurrency, most of them have the same basic components of SEO — content, link building, and keyword research. Want to avoid mistakes and wasting time with bad SEO advice?

SEO 36

SEO Cryptocurrencies PPC Blog 36

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? Also ideally, we can segment it separately so we can better understand how our PPC and SEO efforts are impacting PPC and SEO results, with and without this new traffic.

PPC 117

PPC SEO eCommerce Fashion 117

Kissmetrics

OCTOBER 3, 2020

Because many times these agencies specialize in multiple marketing skills such as SEO , Business Strategy, SMM , Consulting, Pay Per Click , A/B testing, Funnel Optimization, Consulting, etc. For example, if you’re an E-commerce store that is not using Email Marketing, you’re missing out on a lot of conversions.

eCommerce 363

eCommerce Social Media SEO Marketing 363

Inflow Insights

AUGUST 26, 2020

Choosing a digital marketing agency is a big decision: there are all manners of marketing agencies out there, and choosing one can and should take time. Your “SEO-PPC-Paid Social expert” is NOT an expert at all three. There is generous attribution and/or questionable reporting. Choosing an agency is tough.

PPC 78

PPC Improvements SEO Information 78

Inflow Insights

SEPTEMBER 13, 2021

In the digital marketing world, micro conversions are like the gas for your car. Digital marketers tend to focus on conversion rate, as well they should. Using this data, digital marketers can then trigger targeting to complete the customer journey from the micro conversion to the macro conversion.

Marketing 109

Marketing Shopping Carts PPC Social Media 109

BigCommerce

JULY 13, 2017

For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. That said, establishing credibility through sales on eBay with an emphasis on great customer service has been my most successful marketing tactic to date. Damon Didier, VP of Marketing at Office Furniture Source.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Ecommerce Platforms

JUNE 22, 2023

Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? Essentially, it’s a comprehensive cloud-based toolkit for website building, store management, order management, and marketing. What is Shopify?

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Store Growers

SEPTEMBER 5, 2021

Google Keyword Planner (GKP) is a free tool inside of Google Ads that lets you research keywords you can use for your advertising or other purposes (like SEO). How to Use Google Keyword Planner for PPC. In SEO, a promising keyword is one that brings as much relevant traffic to your site, with as little competition as possible.

PPC 164

PPC SEO Article Payment Services 164

Kissmetrics

SEPTEMBER 22, 2020

SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of. No, I’m serious.

eCommerce 316

eCommerce Social Media SEO PPC 316

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

PPC 348

PPC SEO Gifts Definition 348

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Kissmetrics

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. What Is a CRO Program? From that same cohort, 32.3 How to Create a CRO Program.

eCommerce 280

eCommerce SEO Improvements Document 280