Forrester eCommerce

APRIL 4, 2024

The lawsuit argued Incognito Mode isn’t actually incognito, violating several federal and California state laws, including illegal wiretapping, invasion of privacy, and breach of contract. The details of Google’s settlement in a multiyear lawsuit over Incognito Mode became public this week. While the settlement […]

Consumer 251

Consumer Customer Marketing 251

Forrester eCommerce

SEPTEMBER 29, 2022

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming.

Consumer 195

Consumer Marketing B2C Customer 195

Forrester eCommerce

NOVEMBER 7, 2022

Learn highlights about Apple's Mail Privacy Protection (MPP) ahead of the holiday season to expertly craft your email marketing strategy.

Marketing 368

Marketing B2C 368

Forrester eCommerce

APRIL 1, 2022

Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases. Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing.

Consumer 195

Consumer Information Marketing Customer 195

Forrester eCommerce

MAY 7, 2020

To learn more about how privacy and data ethics regulations will affect retail marketers, we spoke with Andrew Hogan and Fatemeh Khatibloo, who are […].

Retail 349

Retail Marketing Customer 349

Practical eCommerce

FEBRUARY 2, 2024

Eliminating URL tracking parameters forces marketers to find other attribtution methods. The post Privacy Tactics Complicate Ecommerce Marketing appeared first on Practical Ecommerce.

eCommerce Marketing 92

eCommerce Marketing eCommerce Marketing Other 92

Retail TouchPoints

MAY 25, 2022

With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy? Balancing Privacy and Personalization. Data privacy practices should work seamlessly to enhance the individual experience.

Customer Loyalty 305

Customer Loyalty Customer Consumer Gifts 305

Retail TouchPoints

SEPTEMBER 18, 2023

The Irish Data Protection Commission (DPC) has fined ByteDance -owned TikTok €345 million (approximately $368 million ) for a series of violations of children’s data privacy. Elaine Fox, TikTok’s Head of Privacy for Europe, said in a statement that the company disagrees with the decision, particularly the size of the fine.

Information 254

Information Marketing 254

Forrester eCommerce

MAY 5, 2022

In April, global privacy professionals met in person in Washington, DC, for the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit (GPS). Speakers revealed how the lack of a comprehensive federal privacy law in the US globally impacts constituents, marketers, and companies alike.

Marketing 195

Marketing Customer 195

Retail TouchPoints

SEPTEMBER 28, 2021

Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. As Privacy Concerns Mount, Transparency and Communication Are Key. For others, data is oil.

Consumer 274

Consumer Customer Experience eCommerce Technology 274

Retail TouchPoints

OCTOBER 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Against this backdrop, tech giants like Apple and Meta continue to weigh the best methods for providing privacy controls on behalf of their users, all while remaining mindful of potential blowback to the ad revenue that supports their business.

Channel 270

Channel Accessories eCommerce Consumer 270

Forrester eCommerce

APRIL 25, 2023

With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.

Marketing 195

Marketing Other B2B Operations 195

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done. A closer look at the […]

Customer Data 410

Customer Data Customer B2C Marketing 410

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

B2C 332

B2C Marketing Technology Consumer 332

Kissmetrics

JUNE 10, 2021

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. So, how do you create a privacy policy?

Document 278

Document Shopify Information eCommerce 278

Retail TouchPoints

AUGUST 16, 2022

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. How can retailers optimize the shopping experience with data privacy in mind using anonymous or non-personally identifiable information (PII)? Personalization with Privacy.

eCommerce 255

eCommerce Consumer Merchant Services Recommendation 255

Forrester eCommerce

APRIL 7, 2023

This week, I attended the Global Privacy Summit, hosted by the International Association of Privacy Professionals. This is my fourth time attending, and the shortest way to recap the event is: AI is so hot right now.

Events 195

Events B2C Marketing 195

Forrester eCommerce

OCTOBER 26, 2020

Learn which three privacy-related concerns will underpin organizations' transition to the post-pandemic new normal in 2021.

Customer 467

Customer Marketing 467

Retail TouchPoints

APRIL 14, 2022

Privacy has always been a hot topic, but recently temperatures have been rising. On the bright side, these changes in the consumer privacy landscape can be a game-changer for retailers that take the time to truly understand their consumer. But how can businesses benefit from this in this new era of privacy protection?

Consumer 270

Consumer Recommendation Definition eCommerce 270

Retail TouchPoints

DECEMBER 1, 2023

When Threads initially launched in July 2023 it was available in most global markets, but Meta held off on launching in Europe because of that region’s strict regulations around online services and data privacy.

Consumer 260

Consumer Marketing Social Media 260

Retail TouchPoints

APRIL 24, 2024

The latest delay comes after UK watchdog the Competitions and Markets Authority (CMA) raised a series of 39 “concerns” about the plan in January 2024, key among them the impact of Google’s cookie replacement, called Privacy Sandbox , on its competitors. “We

Information 207

Information Marketing Consumer 207

Forrester eCommerce

MARCH 17, 2021

There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.

Customer Experience 285

Customer Experience Customer Marketing 285

Forrester eCommerce

MARCH 22, 2021

First, consumer data privacy awareness has been rising. Forrester’s Consumer Technographics data shows that 30% of consumers in the region make their purchase decisions based on brands’ commitment to consumer data privacy. There’s a perfect storm brewing over the advertising ecosystem in Asia.

Consumer 264

Consumer Marketing 264

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 278

Marketing Consumer Information Customer Retention 278

Retail TouchPoints

JANUARY 15, 2021

General Motors: Mary Barra, Chairman and CEO of General Motors, launched new product lines from GM including the Cadillac eVTOL, a concept air taxi; and a new business unit devoted to electrifying the goods delivery market. Maverick Carter, CEO of The Springhill Co.;

Electronics 264

Electronics Banking Events Consumer 264

Forrester eCommerce

OCTOBER 31, 2019

There have been several posts in this space about the disconnect between marketers and customers. Part of the problem stems from consumers’ perception that marketers have no respect for privacy, and let’s be honest: In the quest to amass data-rich profiles, consumers’ desire for anonymity has often been ignored.

Customer 231

Customer Consumer Marketing 231

Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 195

Marketing Consumer Customer Experience B2C 195

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 326

Marketing Information Consumer Reference 326

Groove

DECEMBER 5, 2022

Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox. The Challenge. Who is Caragh Nursery? Our Solution.

Marketing 370

Marketing Accessories Management Customer 370

Forrester eCommerce

FEBRUARY 5, 2020

(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.

Marketing 446

Marketing Consumer B2C Management 446

Forrester eCommerce

OCTOBER 30, 2019

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands.

B2C 317

B2C Marketing Consumer Customer 317

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? By blocking these cookies, users can increase their privacy and security.

Marketing 264

Marketing PPC Social Media Books 264

Omnisend

SEPTEMBER 23, 2021

This is reflected in the graph below, showing the adoption rate from September 15 until September 22: Before the Monday iOS 15 release, only 0.77% of contacts had started using Mail Privacy Protection. Essentially, this new feature would show a 100% open rate for email marketers, whether the user has opened the email or not.

Blog 167

Blog Events Marketing Other 167

Forrester eCommerce

FEBRUARY 25, 2020

In the meantime, rules — including those applicable to data privacy — will continue to apply as normal. With Brexit official as of January 31, the UK and the EU now have just 10 months to hammer out the policy details of their separation. However, Google isn’t waiting for the end of the transition period […].

Customer 329

Customer Marketing 329

Forrester eCommerce

APRIL 22, 2019

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.

B2C 320

B2C Marketing Consumer Customer 320

Forrester eCommerce

MAY 14, 2019

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing.

Marketing 381

Marketing Customer Loyalty Consumer Customer 381

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

Retail 254

Retail Apparel Consumer Clothing 254