Retail TouchPoints

NOVEMBER 5, 2021

Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge. After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign?

Social Media 289

Social Media Marketing Shipping Costs SEO 289

Kissmetrics

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. How Does Natural Language Generation Affect Digital Marketing?

Marketing 362

Marketing SEO eCommerce Telecommunications 362

Kissmetrics

APRIL 27, 2021

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? What Is Fashion Marketing?

Fashion 301

Fashion Marketing Social Media Clothing 301

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

Inflow Insights

JULY 23, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. With the 2021 holiday season less than six months away, now is the time to start prepping your site’s SEO strategy — so you can give it time to work.

SEO 156

SEO Gifts Recommendation eCommerce 156

Kissmetrics

MARCH 17, 2020

No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. Well, before I go into that, let me be clear on what marketers should NOT do. So what does this mean for you?

Marketing 363

Marketing Travel SEO eCommerce 363

Kissmetrics

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

Marketing 254

Marketing Social Media SEO PPC 254

Kissmetrics

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

Marketing 319

Marketing Social Media SEO Recommendation 319

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. Those professionals are email marketing agencies.

Marketing 166

Marketing Social Media SEO PPC 166

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Automotive Mobile 88

Kissmetrics

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon.

Social Media 272

Social Media Marketing eCommerce Supplies 272

Inflow Insights

OCTOBER 2, 2018

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? To help you with this decision, we looked at data from Glassdoor to see what salaries are being offered today for eCommerce SEO or SEM professionals.

SEO 157

SEO eCommerce Marketing Management 157

Kissmetrics

FEBRUARY 20, 2018

SEO is as relevant as ever. If you work in marketing, write a blog, or have your own business, it is vital that you at least know the basics of SEO. Successful SEO requires extensive knowledge of how search engines work. SEO best practices are ever-changing and developing. SEO Basic #1: Links. Cheers Google.

SEO 227

SEO Mobile Blog eCommerce 227

Groove

APRIL 18, 2024

ERP systems integrate supply chain, sales, finance, procurement, manufacturing and other processes into one place. It also allows for personalized marketing and better customer service. Set up search engine optimization (SEO) for success. What is enterprise resource planning (ERP)? Create and verify a sitemap with Google.

Shopify 393

Shopify Payment Services Shipping Costs Order Fulfillment 393

ROI Revolution

NOVEMBER 24, 2021

If you’re working with ROI Revolution’s SEO Team, we’re closely monitoring performance and keyword rankings for all our clients. Need help with SEO? We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. Local SEO and Connecting With Holiday Shoppers.

SEO 78

SEO Article Mobile Information 78

ROI Revolution

DECEMBER 31, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. 30 – Dec.

SEO 78

SEO Sporting Goods Article Information 78

Kissmetrics

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

Improvements 313

Improvements Marketing Toys Consumer 313

Kissmetrics

NOVEMBER 5, 2019

And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. But here is the thing… marketing has been changing.

Marketing 279

Marketing SEO Channel Improvements 279

Kissmetrics

DECEMBER 22, 2020

In this guide, we will break down these unconventional forms of marketing. Influencer marketing is the practice of working with well-known social media users to grow your brand. Marketers like influencer promotions too. Why Your E-Commerce Business Should Use Influencer Marketing Tools. So what’s the answer?

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

lateshipment

SEPTEMBER 2, 2021

With consumers fast pivoting to eCommerce in the past few years, particularly during the 2020 pandemic, eCommerce supply chain and logistics are steadily evolving to make the most of the new challenges. A growing focus on sustainability in logistics and supply chain is not a “nice to have” anymore, but a must.

Shipping Costs 246

Shipping Costs eCommerce Supplies Fulfillment 246

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco. They offer SEO, PPC, paid social, and CRO services.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Inflow Insights

JANUARY 8, 2018

For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. Inflow’s Cruft Finder SEO Tool. For a deep dive into this topic, please read Product Review Vendors—Solutions to Fit Your eCommerce SEO Needs. Test/Orphaned Pages.

SEO 166

SEO eCommerce X-cart Shopping Carts 166

ROI Revolution

MAY 1, 2020

companies have experienced some sort of supply chain disruption. But production isn’t the only link in the supply chain disruption that’s suffering. For an unprepared seller, the impacts of a disrupted supply chain will most definitely negatively impact sales. Looking Beyond Supply Chain Disruption. Diversification.

Supplies 120

Supplies Shipping Costs Fulfillment Shipping 120

ROI Revolution

APRIL 24, 2020

Through your.com or other off-Amazon marketing efforts, curate a list of customers who are interested in updates on new product releases. Affiliate marketing. This kind of marketing can be great for gaining reviews. SEO Checklist for COVID-19. So, what can vendors do to get reviews while the Vine program is disabled?

Supplies 148

Supplies Shipping Costs Conversion Optimization SEO 148

Inflow Insights

OCTOBER 10, 2019

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. Most content about SEO mistakes references the same commonly made errors: Common SEO Mistakes. Most of the time, you can monitor for these errors without an external SEO expert consulting. Keyword stuffing.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

Shopping Signals

JANUARY 30, 2023

Nothing beats SEO when it comes to driving the highest converting traffic to your online store, and establishing your brand as an authority in your niche. But where do you start when it comes to ecommerce SEO services? Table of Contents: What is Ecommerce SEO? Is SEO worth it for ecommerce? Do you do BigCommerce SEO?

SEO 52

SEO Merchant Services eCommerce BigCommerce 52

Kissmetrics

FEBRUARY 16, 2021

For marketers, though, it can be frustrating. Let’s look at the most important SERP trends and what it means for digital marketing. There are several shifts digital marketers should pay attention to, like the increased importance of user intent. What does that mean for SEO? How do you keep up?

SEO 359

SEO Mobile Games Marketing 359

Ecommerce Platforms

APRIL 5, 2023

The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is an Ecommerce Marketing Plan? Why an Ecommerce Marketing Plan Is Important?

eCommerce Marketing 104

eCommerce Marketing eCommerce Social Media Marketing 104

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Therefore, we are providing another update on eCommerce digital marketing trends and observations during the COVID-19 pandemic. Across our SEO clients, Traffic has shown a steady increase since early March. SEO Recommendations.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

ROI Revolution

NOVEMBER 9, 2022

Ongoing supply chain concerns. These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Imagery and video will be more important than ever for SEO. “

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

BigCommerce

OCTOBER 26, 2017

Because you have the opportunity to scale and grow your brand in a new international market –– one that may potentially be in lack of your particular niche. Too many brands launch into a new market without having done their competitive and cultural research or website localization updates. O Boticario: Sniffing Out New Markets.

Payment Services 257

Payment Services Merchant Services Marketing Shipping Costs 257

Inflow Insights

APRIL 1, 2020

And because of that, they don’t need to give up any ground on what they’ve already built (with SEO and paid advertising) in spite of the crisis. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. Pet Supplies. Creating more content.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

CPC Strategy

APRIL 25, 2024

Amazon How Amazon Marketing Cloud (AMC) Works [2024 Update] By Emily Sullivan Apr 25 2024 Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud , a measurement and analytics solution designed to help marketers measure performance across different media channels.

Marketing 86

Marketing Subscription Blog Events 86

Kissmetrics

MARCH 2, 2021

Advertising costs Cost of your marketing team Cost of your sales team Creative costs Technical costs Publishing costs Production costs Inventory upkeep. The other party interested in the metric is an internal operations or marketing specialist. What Goes Into Customer Acquisition Costs? What the CAC Metric Means to You.

Customer 350

Customer eCommerce Multi-channel Channel 350

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109