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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. billion in retail sales. We are leveraging our consumers and our collective $16.5

Retail 224
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Flexibility and timeliness are absolutely key when it comes to responding to fast-moving buying trends, as retailers must balance longer-term buying choices with customers’ shorter-term impulse decisions. There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time.

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Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores. The Brandcrush platform is available globally and is currently undergoing integration with Criteo’s retail media solutions.

Retail 227
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Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

We’ve grown accustomed to these various retail touch points, and as a result, we’ve started to notice omnichannel inconsistencies that might never have occurred to us before — raising our own expectations of our favorite brands and retailers. And these functions can be seamlessly incorporated across touch points.

Consumer 215
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How technology helps retailers prepare for holiday season

iVend

As we race headlong into the holiday season, the best gift that retailers could receive would be…a crystal ball. Having the ability to predict the future, to know how shoppers are going to behave would make retailers as excited as a child finding a full Santa sack at the end of their bed on Christmas morning.

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5G in Retail: Creating the WOW factor

Retail TouchPoints

In retail, the wow factor refers to the business’ ability to amaze customers and convert them into store or brand admirers. A recent study from Wharton’s Baker Retailing Center and The Verde Group found that retailers can increase shopper repurchase intent by nearly 60% by delivering a great experience.