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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Consumer 261
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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.

Retail 304
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 225
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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 275
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How Victoria’s Secret Chile Leveraged Click-and-Collect to Boost Incremental Sales 20%

Retail TouchPoints

The new BOPIS offering is supported in the stores with an omnichannel pick-and-pack offering from VTEX , which has been providing a range of technology solutions for Victoria’s Secret Chile since October 2020. Poor Delivery Ecosystem, Privacy Concerns Fuel Click-and-Collect Growth. The human factor introduces a new reality.”.

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

Once data is collected, it can then be combined with zero-party data from subscriptions, registered accounts and surveys. CDPs aggregate the data across this trail to create a unified view of each customer. The aim is to offer advertisers a 360-degree view of every potential customer so they can create more streamlined targeting.

Retail 255
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6 Things to Know About Ecommerce Consumers in 2023

ESW

Likewise, a PYMNTS survey revealed that almost 60% of consumers say they prefer BNPL options over credit cards. According to the PYMNTS survey, BNPL users like that the payment method is easier to manage than credit card payments. Brands that want to compete for their loyalty must understand that convenience is king in 2023.