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Toys ‘R’ Us Continues Revival with Mexico Launch

Retail TouchPoints

Toys ‘R’ Us parent company WHP Global has entered a partnership with omnichannel retailer El Puerto de Liverpool to launch the toy brand in Mexico for the first time. Initial plans include a combination of multiple flagship stores and a dedicated ecommerce site to fuel the iconic toy retailer’s global expansion.

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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century. The Toy Store of the Future. and abroad.

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Express Enters ‘Mutually Transformative Partnership’ with Toys ‘R’ Us Owner WHP

Retail TouchPoints

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal marks a significant shift for EXPR into an “omnichannel platform company” that will eventually have a multi-brand portfolio.

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Babies ‘R’ Us Heads to Mexico

Retail TouchPoints

WHP Global , parent company of Babies ‘R’ Us and Toys ‘R’ Us , has expanded its partnership with omnichannel retailer El Puerto de Liverpool to bring Babies ‘R’ Us to Mexico. WHP and Liverpool first teamed up last year to bring Toys ‘R’ Us to Mexico , with the first Toys ‘R’ Us store opening in country in October 2023.

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Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA.

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Forrester’s Digital Go-To-Market Review: Kid, Baby, And Toy

Forrester eCommerce

In this review, we evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.

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Can Kohl’s New Merchandising Strategy Create Holiday Magic?

Retail TouchPoints

Additionally, the retailer is heavily promoting its Top Toys List, featuring 20 of the hottest toys of the season, in stores with a dedicated area touting a cross-category selection of products. For example, Kohl’s has unveiled a new and improved holiday gift guide and is spotlighting its various omnichannel services.

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