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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience. That’s where cloud-optional technology comes into play. Today, point-of-sale devices and iPads are commonly used edge devices that can compute data locally and then send important information back to the cloud.

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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on jerseys, hats and other items allow customers to carry out (and even wear out) their purchases without standing in line to check out.

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Sainsbury’s Deploys Amazon Just Walk Out Technology in London C-Store

Retail TouchPoints

In the first usage of Amazon ’s Just Walk Out (JWO) technology by a non-Amazon international retailer, Sainsbury’s has deployed the cashierless solution in its Holborn Circus convenience store. Sainsbury’s, one of the UK’s largest supermarket chains, had piloted a cashierless customer experience at this store using its own technology in 2019.

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How Does a POS System Work? 5 Common Point of Sale Questions

Korona

A point of sale system used to be a cash register that simply took account of the sales of the day and organized the bills into sections. The current main function of point of sale systems remains the same. However, with today’s technology, these systems provide so much more. Tracking Sales.

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Lowe’s Employs RFID, Blockchain to Combat Retail Theft

Retail TouchPoints

Called Project Unlock , the new technology combines low-cost RFID chips and IoT sensors to activate power tools at the point of purchase while also creating a secure, publicly accessible and anonymized record of legitimate purchases on the blockchain. Visualization of how Project Unlock RFID tags will work.

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How to Accept Bitcoin and Other Crypto Payments On Your Website

Kissmetrics

Should you accept Bitcoin and other crypto payments on your website? Accepting Bitcoin on your website plays into your brand identity, then in some people’s eyes, it’s going to show you’re an innovative, cutting-edge company that’s not afraid to embrace new technology. Should You Accept Bitcoin on Your Site? Payout Frequency.