ESW
APRIL 11, 2023
Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1
Retail TouchPoints
NOVEMBER 10, 2020
Adding to the overall shipping volume will be those consumers who would normally have purchased a gift in-store and brought it to the recipient themselves. With travel restricted by COVID-19, these shoppers are highly likely to choose shipping directly to the gift recipient.
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Retail TouchPoints
MARCH 17, 2022
134% more likely to anticipate making a garden or outdoor purchase. In terms of social media, these consumers are scrolling through Pinterest more than others, so it might make sense to work with influencers to create sponsored content while also placing paid ads. 65% more likely to pick up their order in-store.
Retail TouchPoints
JANUARY 28, 2022
With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Zero-party data is best used when it helps to identify a key audience that would otherwise be too hard/expensive to find. Things haven’t been easy of late for the retail sector.
Retail TouchPoints
AUGUST 15, 2022
Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. But make no mistake, the return to “traditional” media by no means has to be boring. Stand Out Beyond Free Shipping .
Ecommerce Platforms
NOVEMBER 17, 2022
It’s reliable, well-priced, and that red logo is oh so inviting. Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). However, that can only get you so far. Target is a brand. Go to the top.
Korona
NOVEMBER 10, 2022
These actions may include cutting back on hiring, being more cautious with spending, or raising your prices. . While raising prices during uncertain economic times is not unheard of and may even be expected, it is not always the best option, especially when consumer spending is likely to decline. . Table of Contents.
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