Optimizely
JUNE 18, 2019
In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. Want your own Outdoor Voices shirt? Before we settled on the shirt, we browsed Outdoor Voice’s site for a while, added one of the “kits” they sell to our cart, then abandoned it. Retargeting.
ESW
APRIL 11, 2023
Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1
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ESW
APRIL 24, 2024
LONDON – April 9 – Performance outdoor apparel brand KUIU has extended its global Direct To Consumer (DTC) and marketing reach into 37 international markets in partnership with ESW , the world’s leading DTC ecommerce company. To date, ESW has delivered a marketing ROI for KUIU of 6.5x
Retail TouchPoints
NOVEMBER 10, 2020
Adding to the overall shipping volume will be those consumers who would normally have purchased a gift in-store and brought it to the recipient themselves. With travel restricted by COVID-19, these shoppers are highly likely to choose shipping directly to the gift recipient. One key is leveraging social media to its fullest.
Retail TouchPoints
AUGUST 15, 2022
In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping .
Retail TouchPoints
MARCH 17, 2022
134% more likely to anticipate making a garden or outdoor purchase. In terms of social media, these consumers are scrolling through Pinterest more than others, so it might make sense to work with influencers to create sponsored content while also placing paid ads. 65% more likely to pick up their order in-store.
Retail TouchPoints
JANUARY 28, 2022
With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Still, respect boundaries.
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