Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

ROI Revolution

APRIL 26, 2023

Welcome to your April 2023 SEO News Recap! In this month’s SEO news update, we have the latest on AI and SEO, the impacts of a core update from March, a change coming to attribution models in GA4, and more. Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC?

SEO 78

SEO Arts Information PPC 78

ROI Revolution

JANUARY 27, 2022

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78

SEO White Paper Shopify Mobile 78

Groove

FEBRUARY 21, 2019

Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

ROI Revolution

JULY 30, 2020

But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? How do Prime Day and SEO go together? And 70% of customers never click past the first page of Amazon search results.

SEO 78

SEO PPC Retail Conversion Optimization 78

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Retail TouchPoints

JULY 4, 2022

Custom reporting: With GA4, you can easily create custom reports with the help of its report builder. Attribution: GA4 provides enhanced attribution capabilities, including a new Conversion paths report and property-level attribution modeling that offer more insight and actionability to ecommerce sites. The good news?

eCommerce 240

eCommerce SEO Events Recommendation 240

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Disruptive – Best for larger budget PPC focus (10k minimum). AdVenture Media Group – Best for Enterprise AdWords Management.

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

JANUARY 15, 2020

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

PPC 162

PPC eCommerce SEO X-cart 162

Store Growers

JANUARY 29, 2020

In the next section I outline the exact reports to ask and look for). I used these reports, together with things like keyword research , and overhauled some of the campaigns which I expected to perform well. There are a ton of different systems and reports you can collect and analyze. what did their margins look like. (In

PPC 113

PPC Article eCommerce Shopify 113

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

AUGUST 11, 2020

Many eCommerce businesses struggle with deciding which is better for their business: SEO or paid search. Leverage retargeting, reporting and optimization. Leverage Retargeting, Reporting & Optimization. In this blog, we're sharing 4 tips to optimize campaigns and increase revenue: Use audience targeting.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Ecommerce Platforms

FEBRUARY 12, 2019

Founded in 2008, SEMrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries! Analytics Reports. For your convenience, you can collect all SEMrush data in one place by creating an elegant PDF report. Advertising Research. Display Advertising.

Social Media 178

Social Media SEO PPC Payment Services 178

VTNS Solutions

JANUARY 14, 2022

Cryptocurrency SEO is the process of optimizing a website in order to attract visitors from search engines. Although there are many different forms of cryptocurrency, most of them have the same basic components of SEO — content, link building, and keyword research. Want to avoid mistakes and wasting time with bad SEO advice?

SEO 36

SEO Cryptocurrencies PPC Blog 36

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? Also ideally, we can segment it separately so we can better understand how our PPC and SEO efforts are impacting PPC and SEO results, with and without this new traffic.

PPC 117

PPC SEO eCommerce Fashion 117

Groove

AUGUST 27, 2020

BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one. Get in touch with a member of our team through the form below to hear about how Groove's SEO, email marketing and PPC services can help drive more revenue for your eCommerce store. Best Customer Loyalty Programs: Smile.io.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Inflow Insights

JANUARY 26, 2022

Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). You get an accurate report of how many calls your business receives from your pay-per-click (PPC) ads vs. how many clicks from those ads take customers to your website. Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. There are more metrics you’ll need to track, but your agency can manage these for you and provide you with the reporting you need once you’re up and running.

PPC 274

PPC Management Improvements Books 274

Inflow Insights

AUGUST 26, 2020

Your “SEO-PPC-Paid Social expert” is NOT an expert at all three. Although there are many factors to constitute a “good” or “bad” agency, here are some red flags we see in “bad” agencies: Communication is vague and not informative They shy away from reporting calls. There is generous attribution and/or questionable reporting.

PPC 78

PPC Improvements SEO Information 78

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

PPC 348

PPC SEO Gifts Definition 348

ROI Revolution

NOVEMBER 18, 2020

What about your SEO? This blog is a sneak peak into our recently updated report on replatforming your website. This report will help you understand and navigate the pitfalls, as well as detail how to avoid them and how to transition your site effectively while minimizing the impact on your site traffic, SEO, and sales.

White Paper 78

White Paper SEO Marketing PPC 78

Store Growers

SEPTEMBER 5, 2021

Google Keyword Planner (GKP) is a free tool inside of Google Ads that lets you research keywords you can use for your advertising or other purposes (like SEO). How to Use Google Keyword Planner for PPC. In SEO, a promising keyword is one that brings as much relevant traffic to your site, with as little competition as possible.

PPC 164

PPC SEO Article Payment Services 164

Ecommerce Platforms

JUNE 25, 2021

Amazon SEO. That is where SEO is very important, if you get your keywords optimised then the other three elements will follow. Just look at Amazon SEO like this: Keyword Research. The principle of Amazon SEO is exactly the same as ranking in Google. Amazon PPC. Optimised Product Listing. Improve Rankings.

PPC 118

PPC SEO Improvements Mobile 118

AcquireConvert

OCTOBER 23, 2022

Choose a Shopify SEO expert by following these best practices…. You’re likely to rely on the results produced by your Shopify SEO expert to grow your business. So, it pays to do your due diligence before simply going with the first SEO company you find. Ask yourself: How can your website and SEO performance be improved?

SEO 28

SEO Shopify PPC Recommendation 28

Inflow Insights

OCTOBER 21, 2021

In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. Next, we tracked down the landing page report, filtered to the abovementioned parameter, and added a secondary dimension for “source / medium.”

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads? How to Edit PPC Ads.

PPC 284

PPC Search Marketing SEO Consumer 284

Inflow Insights

MAY 12, 2021

In this article, I’ll show you exactly how to improve branded PPC campaigns and cut back on unnecessary spend. Before we talk about how to fix your branded PPC campaigns, we need to explain exactly how they’re different from general campaigns and why they’re so important in digital marketing. . Let’s get started.

PPC 113

PPC eCommerce Improvements SEO 113

Kissmetrics

OCTOBER 3, 2020

Because many times these agencies specialize in multiple marketing skills such as SEO , Business Strategy, SMM , Consulting, Pay Per Click , A/B testing, Funnel Optimization, Consulting, etc. For example here at Neil Patel Digital , we focus specifically on SEO, CRO, SMM, and Paid Advertising. 2 Budget and Pricing. . #3

eCommerce 363

eCommerce Social Media SEO Marketing 363

BigCommerce

JULY 13, 2017

BigCommerce’s connections to eBay and Amazon have driven considerable online sales for us, and strong SEO has helped to drive both online and in-store sales. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. That’s not measly amount of cash –– not even for multi-million dollar online stores.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Kissmetrics

SEPTEMBER 22, 2020

SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. No, I’m serious.

eCommerce 316

eCommerce Social Media SEO PPC 316

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

DECEMBER 9, 2020

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363

PPC Reference Management SEO 363

Ecommerce Platforms

JUNE 22, 2023

Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools. Shopify comes with integrated marketing features built in, such as access to targeted ads (PPC), search engine optimization tools, and a comprehensive blogging solution.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Kissmetrics

MAY 18, 2021

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. According to Unbounce , 70 percent of consumers report a slow load time decreases their chance of buying. Any business looking to improve its online conversions or SEO can benefit from a CRO program.

eCommerce 280

eCommerce SEO Improvements Document 280

Inflow Insights

MAY 14, 2020

Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. For this report, we took a look at a cross-section of our clients, representing a range of eCommerce business categories and over $200M in annual revenue. SEO Recommendations.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

GetElastic

SEPTEMBER 15, 2021

A report published by bold360 highlighted that 81% of B2B buyers have left a page because they did not want to fill out a form. With effective SEO and optimization strategies , B2Bs can rank highly in search engines such as Google and Bing, ensuring that their pages provide the best solutions to a user’s search intent. Read the ebook.

B2B 146

B2B eCommerce Customer SEO 146