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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Pro tip: Work with your SEO and social media teams to make sure your copywriting strategies are aligned during this crucial time. eCommerce brands have been plagued with supply chain issues since COVID-19 first emerged.

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

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Product IQ: The Missing Ingredient In Most PPC Campaigns

Store Growers

With SEO, you don’t always know which search queries are driving the sales. I recently came across this example from shaving company Supply. Instead of pointing it to their starting set, they started testing a couple of alternatives: Screenshot of a Google Optimize test from Supply – Source. Homepage of Supply.co.

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How to Avoid Out of Stock Products in Google Shopping & Search

Inflow Insights

However, the Ghost of Christmas Future is looming — in the form of continued supply chain disruptions. We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings.

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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. PPC Strategies. B2B eCommerce Strategies for SEO.

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How to Achieve Long-Term Business Growth Without Increasing Your Ad Spend

ROI Revolution

Supply chain strain. Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. Metaverse Marketing: The Latest Updates & News Cookieless Marketing: Third-Party Cookie Deprecation Updates How Will AI Affect PPC? An impending recession. Rising inflation rates. And a fluctuating economy.

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Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

With no revenue coming in, many of these businesses’ cash supply would dry up in a month and a half to two months max. I recommend brainstorming all the potential supply and demand issues your business could face. Then, using SEO, conversion, and paid search data, get a better idea of where demand stands for these products right now.