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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

PPC 259
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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Pro tip: Work with your SEO and social media teams to make sure your copywriting strategies are aligned during this crucial time. eCommerce brands have been plagued with supply chain issues since COVID-19 first emerged.

PPC 166
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Market Gap Analysis: Uncover Untapped eCommerce Opportunities

Algopix

Social Media Listening Monitor social media platforms for discussions and conversations related to your niche. Social listening tools can help you track mentions, sentiment, and emerging trends. Engaging with your audience on social media can also provide valuable insights.

eCommerce 129
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How to Achieve Long-Term Business Growth Without Increasing Your Ad Spend

ROI Revolution

Supply chain strain. Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. Why not amplify your investment in paid search, social media, or email/SMS by making strategic optimizations to convert more of the traffic you’re already getting? An impending recession.

PPC 78
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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools. Shopify supports omnichannel selling across multiple sales channels, with integrations to leading marketplaces, POS tools, and social media channels.

Shopify 104
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Which Call Tracking Metrics Are Important?

Kissmetrics

Whether it’s your landing page, PPC, or social media, you’ll want to track the success of your efforts. Take note and supply responses for each one. PPC/Landing Page Performance. They might have visited a landing page, clicked an ad, or interacted with you on social media. My boss is on vacation.

PPC 260
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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC.

eCommerce 356