AdTech Is Losing The Plot On Made-for-Arbitrage (MFA) Sites
Forrester eCommerce
APRIL 10, 2024
The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., turning 700-word articles into 34 slides), and sold advertising on this made-for-arbitrage (MFA) site to brands who […] Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com.
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