Store Growers

JANUARY 11, 2023

So using a bidding strategy that uses CPA as an explicit goal for your Google Ads campaigns sounds like a match made in heaven. But is the Target CPA bidding strategy really the best option? What is Target CPA Bidding? How Does Target CPA Work in Google Ads? When to Use Target CPA?

Recommendation 103

Recommendation Article eCommerce Presentation 103

Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ Algorithms are Dumb Today’s media buying is powered by AI-powered algorithms that decide everything; bids, audiences, even creatives. Let’s start by looking at why this is important. The key to success is knowing WHY you do it.

eCommerce Platforms 244

eCommerce Platforms eCommerce Technology Marketing 244

ChannelAdvisor

SEPTEMBER 12, 2022

If you’re new to Google Smart Bidding, you may be just as confused as a first-timer at an auction house. . On Google, your ability to master keyword bids has a huge influence on your ad visibility, as well as the level of interaction you receive for each query. What Is Google Smart Bidding?

Recommendation 98

Recommendation eCommerce Reference Management 98

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. To accomplish this, Google uses machine learning AI to figure out which ad type is “relevant” to a given search. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? The keyword tool acts much like a thesaurus.

X-cart 307

X-cart Recommendation Customer Other 307

Kissmetrics

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process. This graphic from PubMatic shows the difference between the different types of ad buying: So, how does programmatic buying work?

PPC 277

PPC Information Marketing Social Media 277

Groove

JUNE 17, 2021

That’s why we love Google Ads - because it allows businesses and marketing teams to make data-driven decisions based on what happens after a customer interacts with an ad. In this blog, we will be going over the benefits of Google Ad conversion tracking and how it works. Setting Up Conversion Tracking.

Improvements 170

Improvements Download Mobile Blog 170

Store Growers

JUNE 28, 2023

If you’re a fan of Google’s innovative technology, you know that artificial intelligence has been vital in shaping its features and assets since 1998, when it was only a brand-new platform and not the gigantic business that it is today. Let’s start with a brief overview of Google AI’s key features. What is Google AI?

Merchant Services 91

Merchant Services Technology Improvements Other 91

Store Growers

FEBRUARY 22, 2023

When it comes to paying for clicks, there’s quite a disagreement between advertisers on choosing between Manual CPC and automated bid strategies in Google Ads. And this doesn’t come as a surprise considering Google’s role in “educating” advertisers. Let’s dive in! What is Manual CPC?

Article 91

Article Recommendation Improvements Other 91

Store Growers

FEBRUARY 18, 2022

The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. In this article, we will take a closer look at what Maximize Conversions bidding is, how it works and when you should use it for your Google Ads campaigns.

Article 121

Article Recommendation Other Operations 121

Retail TouchPoints

AUGUST 17, 2022

The ultimate approach that smart ecommerce companies follow in that regard is automation. Stores can increase their sales by 470% in a year using automated Facebook and Google Ads for ecommerce.”. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% in 2019 to 14.9%

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Store Growers

DECEMBER 1, 2022

If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding strategies that heavily use Google’s automation to find potential customers for your business. What is Smart Bidding in Google Ads? Smart Bidding.

Article 103

Article Mobile Recommendation Information 103

Kissmetrics

OCTOBER 16, 2020

Google AdWords can be both exciting and terrifying. Let’s consider the following statistics: Google ads produce 3.5 Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. billion interactions every day. billion interactions every day.

PPC 246

PPC Improvements Management Social Media 246

ROI Revolution

JUNE 26, 2020

Google’s Smart Shopping intelligent machine learning has been transforming how brands are performing in the Shopping segment. The average Smart Shopping campaign increases conversion value 30% over a standard campaign. COVID-19 & Google Smart Shopping: Recent Changes. Published July 1, 2020. Changes in volume.

White Paper 147

White Paper Marketing Webinar Recommendation 147

Kissmetrics

JANUARY 25, 2021

The first is to ensure your business listings are included on major listing sites like Google, Yelp, and Yahoo. How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? Choose the sites, such as Google and Yelp, that give you the most visibility. Probably not.

SEO 276

SEO Search Marketing Information Customer 276

Store Growers

NOVEMBER 2, 2022

Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences. In this article, we’ll dive deeper into what similar audiences are, and how to leverage them in all your Google Ads campaigns.

X-cart 103

X-cart Article Social Media Other 103

Kissmetrics

APRIL 21, 2021

One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. How Do eBay Ads Work? In this sense, it’s a lot like advertising on Google. 3 Types of eBay Ads.

Beauty and Health 262

Beauty and Health Recommendation eCommerce Platforms Shipping Costs 262

Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. to bid higher on customers who are closer to conversion).

Merchant Services 91

Merchant Services Shopping Carts Travel Events 91

Store Growers

JUNE 2, 2023

Last Updated on June 2, 2023 If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads can be overwhelming. What Are Google Ads Scripts? How do Google Ads Scripts Work? So, how are Google Ads scripts used?

Merchant Services 91

Merchant Services PPC Management Article 91

Store Growers

JULY 26, 2022

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. Increase in conversion rate.

Customer 91

Customer Payment Services Customer Data Jewelry 91

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use Google’s search engine for shopping, Google wants to find the relevant ad type to show depending on how somebody is searching.

PPC 99

PPC eCommerce SEO Improvements 99

Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. Bonus: Want to learn how to get REAL results Google Ads? Start with our free 59-page guide: Google Ads For Ecommerce. Get it here!

Recommendation 91

Recommendation Improvements Article Management 91

Blue Winston

JANUARY 21, 2021

Google Shopping, formally known as Product Listing Ads , is undoubtedly the leading platform in advertising. Google Shopping provides customers with a full review of the products they search for online and even makes it easier for people to compare different offers. What is Google Shopping? Is it a free or a paid ad?

Merchant Services 98

Merchant Services Shopping Carts Article Information 98

ROI Revolution

NOVEMBER 11, 2019

Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. With its power to automatically reach your target audience at the most compelling time & place , Smart Shopping is positioned to become an integral component of any successful brand strategy. Want more detailed info?

Download 114

Download Marketing Improvements Consumer 114

ChannelAdvisor

AUGUST 17, 2020

If there’s one channel that should be a part of every e-commerce strategy, it’s Google. . More than 30% of online purchases start with a Google search, where listings are streamlined into highly relevant results. ChannelAdvisor has seen companies bump year-over-year revenue 9% simply by unlocking new ways to reach shoppers on Google.

eCommerce 98

eCommerce Shipping Costs Channel Shipping 98

ROI Revolution

MARCH 30, 2020

These scores are part of Google’s Optimization Score, a new Google Ads feature announced in July 2018. While this score is not directly tied to quality score or ad rank , the recommendations are meant to improve your campaign performance. Ad improvements. Automated bidding projections. New keywords.

Recommendation 88

Recommendation Improvements Download Management 88

Kissmetrics

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. Is it worth your while?

Mobile 249

Mobile Payment Services Download Other 249

ROI Revolution

SEPTEMBER 17, 2021

When planning for the upcoming season, it is important to consider not only your ads but also the user’s experience once they reach your site. For that reason, brands need to put their best foot forward starting with the very first ad impression. That may require reviewing and refreshing the basics, including ad copy and ad extensions.

eCommerce 78

eCommerce Recommendation Gifts Improvements 78

ChannelAdvisor

MAY 18, 2020

If there’s one challenge every brand and retailer faces on Google, it’s the complexities of bidding. . Your ability to master keyword bids has a huge influence on not only how visible your ads are, but also the level of interaction you get for each query. Which is why it’s time to make the most of smart bidding options.

Consumer 76

Consumer Retail Marketing 76

Retail TouchPoints

OCTOBER 26, 2023

It started in 2018 when pioneering marketing executive Melanie Babcock saw an opportunity to let the Home Depot’s suppliers bid for retargeting traffic. As a result, our media offering grew on-site and off-site at the same time. As a result, our media offering grew on-site and off-site at the same time.

Retail 278

Retail Social Media Definition Marketing 278

Inflow Insights

JULY 21, 2020

That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. Ad platforms are getting more and more data, and the machines are getting better and better at predicting who is going to convert from your ads. Start of Our Manual vs Automated Google Ads Experiment.

Improvements 88

Improvements PPC Mobile Management 88

ROI Revolution

JULY 1, 2020

Google’s Smart Shopping intelligent machine learning has been transforming how brands are performing in the Shopping segment. The average Smart Shopping campaign increases conversion value 30% over a standard campaign. COVID-19 & Google Smart Shopping: Recent Changes. Published July 1, 2020. Changes in volume.

White Paper 78

White Paper Marketing Webinar Recommendation 78

ROI Revolution

JULY 27, 2022

The quality of your product feed has never been more important, as it will be used to power your ads in Performance Max. You want those windows to be crystal clear so that the individuals who are attracted by your ads know exactly what they’re looking at. to the Google Merchant Center. How would you tackle the new challenge?

Merchant Services 78

Merchant Services PPC Blog Information 78

Store Growers

DECEMBER 22, 2020

Top Google Ads Articles 2020. 10 – Harvesters and Seeders: Why You Can’t Grow Your Business With Google Ads. It wasn’t an easy article to write, because I used to make money selling the idea that Google Ads was a great investment, for any kind of business. I hope they’re good.

Article 103

Article PPC Download eCommerce 103

ChannelAdvisor

SEPTEMBER 1, 2022

Resolve any errors or disapprovals in Google Merchant Center. Review your automated bid strategies and have a plan in place to adjust budgets and ROAS targets gradually to capture additional opportunities. Q: How should marketers approach their ad budget when looking ahead to the Cyber Five and beyond?

Shipping Costs 89

Shipping Costs Marketing Merchant Services eCommerce 89

Inflow Insights

JANUARY 20, 2021

In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. In this piece, we’ll take a systematic look at how our paid strategists optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best-performing strategies.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78