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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. Only 27% of online shoppers surveyed rated customer service received from online retailers as average or below, which suggests retailers are getting the job done.

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Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Retail TouchPoints

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. Besides adding depth to traditional survey data, these techniques also improve data quality. Making Surveys Better Listeners.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia. Human-centric technology encourages retailers to think beyond traditional displays. Over half of U.S.

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How Technology Affects Communication

Kissmetrics

For better or worse, technology affects communication because it is a part of our everyday lives. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. How Has Technology Affected Communication? But is it all bad?

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Heightened fraud risk deters UK consumers from shopping on social media

365 Retail

New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers. Fraud is now the top concern deterring UK consumers from shopping via social media, and 42% of UK consumers do not trust social media platforms with their data.

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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

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Stopping Ecommerce Fraud: How Technology can Help

Retail TouchPoints

According to a recent survey by PYMNTS , 59% of financial institutions experienced an increase in overall fraud rates in the past year. Fortunately, newer technologies like graph databases and machine learning do that. Using AI and ML technologies are the best tools to attack fraud, with adoption rising. Why is this happening?