Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle
Retail TouchPoints
DECEMBER 27, 2023
Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. The same could be true of all for-profit organizations, but the CPG industry is unique in its unrelenting pace of new product launches designed to woo or wow an audience that has grown accustomed to constant change.
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