Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Google Product Ads. Google's pay per click advertising allows more than one ad per merchant to emerge in a search.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

CPC Strategy

JANUARY 17, 2019

Google recently released new call-to-action (CTA) extensions for YouTube, giving advertisers the ability to add an interactive, customized element to their YouTube ads. The post Google Adds Call-to-action Extensions for YouTube Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Retail TouchPoints

JUNE 13, 2023

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to keep creators from leaving for greener pastures by helping them make more money more quickly. Creators YouTube also is expanding its affiliate program to all eligible U.S.-based ”

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Retail TouchPoints

FEBRUARY 21, 2023

So it’s no wonder platforms are scrambling to address recent declines in ad sales even though it may be a losing battle, with macroeconomic headwinds and the impact of privacy updates permanently changing the world of digital marketing. social network ad spending forecast by $16.21

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Payments Social Media Merchant Services Consumer 217

Retail TouchPoints

MARCH 19, 2024

more efficient than other online video channels, such as YouTube , while retail ROAS for offline conversions is 1.9X Video Shopping Ads: TikTok Video Shopping Ads are now available globally to brands and retailers featuring new formats and creative options.

Merchant Services 251

Merchant Services Shopify Social Media Channel 251

RetailDive

JUNE 23, 2020

In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior.

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Retail TouchPoints

NOVEMBER 29, 2023

Image courtesy Walmart Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part , serial ad campaign called Add to Heart that will be fully shoppable. 2, with the remainder dropping Dec. 5 and Dec. Customers also will be able to watch the series on Walmart’s social channels.

Marketing 234

Marketing Social Media Gifts Fashion 234

ROI Revolution

MARCH 8, 2024

An important part of maintaining a YouTube channel is optimizing your videos. YouTube video SEO is key if you want your audience to be able to find, view, like, and comment on them. Read on for some of our top YouTube video SEO tips! When adding videos to your website, be sure to incorporate VideoObject Schema markup.

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SEO eCommerce Blog Channel 147

Kissmetrics

FEBRUARY 8, 2021

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos.

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Kissmetrics

OCTOBER 21, 2021

From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection. While the platforms mentioned above are pretty commonly used for live video, YouTube also shares this live-stream capability. What Is YouTube Live and What Are the Benefits? Cost-Effective Production.

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Social Media Demo Channel Presentation 322

eCommerce Evolution

SEPTEMBER 4, 2019

A few months ago I delivered a talk at Social Media Marketing World 2019 on how to create a full funnel with YouTube ads. Why YouTube ads? Watch time for “which product to buy” videos on YouTube doubled this past year. In this talk, we’ll explore 3 ways to utilize YouTube ads for growth.

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Social Media eCommerce Marketing 70

Kissmetrics

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising. The good news is you don’t need to flood thousands of dollars in YouTube advertising.

SEO 327

SEO Channel Subscription Social Media 327

Kissmetrics

NOVEMBER 11, 2020

Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. What if you could break through the noise and become popular on YouTube? But what if you’re making a social media mistake ?

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Social Media Channel Improvements Marketing 363

Kissmetrics

MARCH 5, 2021

Every now and then Google and YouTube provide us with a little insight into what they’re thinking. The YouTube Measurement Program is one of these little glimmers. YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform. Unfortunately, you can’t. Why is that?

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Payment Services Recommendation Information Channel 263

AcquireConvert

DECEMBER 13, 2020

More specifically, we shall be exploring YouTube ads and how to make the most of them. Let’s dive right in: Types of YouTube Ads. There are different kinds of YouTube ads you can be making good use of: TrueView Ads – There are two kinds of TrueView ads: In-Stream and Discovery ads.

Shopify 36

Shopify Channel Social Media Clothing 36

Kissmetrics

APRIL 13, 2021

The term can include offerings from private companies like Netflix and Hulu, as well as those that aren’t pay-to-pay , like YouTube. A big example of this is the ads that run on YouTube videos. Facebook believes there’s a Facebook ad opportunity for every business, regardless of budget. Again, think Netflix or Hulu.

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Subscription Mobile Channel Reference 274

Retail TouchPoints

MAY 8, 2023

Invest in video – Andrew Frank, a VP and Analyst at noted technological research and consulting firm Gartner, recommends video ads as a controllable and less volatile ad format for driving traffic and awareness. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 309

Marketing Technology Social Media Recommendation 309

Kissmetrics

SEPTEMBER 18, 2017

Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%. Social viewing veteran YouTube has been making some changes, too. What is Facebook Watch?

Marketing 458

Marketing Games Mobile Social Media 458

Kissmetrics

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%. Social viewing veteran YouTube made some changes, too.

Marketing 281

Marketing Social Media Games Events 281

Kissmetrics

OCTOBER 9, 2020

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? YouTube videos reach more than 2 billion users a month —about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive traffic and revenue, you need to deep into the data.

Improvements 279

Improvements Channel SEO Information 279

Kissmetrics

OCTOBER 14, 2020

Hashtags for YouTube have evolved over the past several years. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. What Are Hashtags for YouTube? How Do YouTube Hashtags Work? How to Add YouTube Hashtags.

Social Media 330

Social Media Other Information Article 330

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format.

Mobile 243

Mobile Consumer Other Retail 243

Kissmetrics

MARCH 19, 2021

This article focuses on the best strategies to deliver paid ads and marketing campaigns to boomers. Trust, brand loyalty, reputation, and security are critical to paid ad campaigns targeting baby boomers. Why You Should Target Baby Boomers Through Paid Ads. Strategies for Targeting Baby Boomers Through Paid Ads.

Marketing 327

Marketing Technology Gifts Definition 327

Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. If that’s the case, there’s nothing more effective than using the powerful benefits of Google Discovery ads. I will walk you through all the basics, so read on if you want to learn how to create and optimize Google Discovery ads.

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Recommendation Social Media Marketing Customer 172

Kissmetrics

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Sure, at first.

Social Media 340

Social Media Payment Services Marketing Information 340

Kissmetrics

JANUARY 5, 2021

Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. Eventually, YouTube Live began to pick up steam, and live video was a more natural extension to that platform. Over time, it became clear Hangouts on Air should be absorbed by YouTube Live.

Games 363

Games Download Social Media Arts 363

eCommerce Evolution

MARCH 27, 2018

Hearing the details of how Bryant and team leveraged YouTube (as well as other channels) to achieve massive scale at incredible speed blew me away. How to hook someone properly in the first 5 seconds of a YouTube video ad. How to approach YouTube for prospecting…YT isn’t search ads, so stop treating them the same.

Channel 40

Channel Other eCommerce Marketing 40

BigCommerce

AUGUST 29, 2017

Here’s a complete breakdown of why YouTube influencer marketing is more effective than most other influencer marketing programs. Influencer marketing vs. YouTube influencer marketing. TV advertising & YouTube are great for awareness, too. This is where YouTube influencer marketing excels. Which is it? Even better.

Marketing 417

Marketing Customer BigCommerce Other 417

CPC Strategy

AUGUST 27, 2018

Did you know that YouTube is the world’s second most popular search engine? The post YouTube Ads | How To Use Video Advertising To Grow Your Brand appeared first on Retail Performance Marketing Blog - CPC Strategy. billion users visit the website monthly to consume.

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Blog Consumer Marketing Retail 45

Forrester eCommerce

FEBRUARY 4, 2020

For the first time, the company more specifically broke out YouTube and Google Cloud’s revenues, which gives us better insights into the growth of the overall ad business and how much Google is investing in Cloud to be its next big cash cow. Google’s parent company, Alphabet, released earnings on Monday. What we learned […].

B2C 306

B2C Marketing Customer 306

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Why Your YouTube Channel Needs an Audit. Let’s get started.

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Channel Social Media SEO Other 309

Kissmetrics

JANUARY 11, 2021

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. But people watch billions of hours of YouTube every day. That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. Why Use YouTube Live Video? How to Use YouTube’s Live Video.

Events 334

Events Blog Definition Mobile 334

ROI Revolution

JULY 18, 2023

YouTube has been around since 2005. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. Looking for additional guidance with YouTube? Looking for additional guidance with YouTube?

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Consumer Social Media Download Blog 78

Practical eCommerce

FEBRUARY 5, 2024

Google Ads offers seven YouTube campaign subtypes, ranging from reaching users while browsing to driving conversions. The post Understanding YouTube Campaign Types appeared first on Practical Ecommerce.

eCommerce 83

eCommerce 83

Kissmetrics

JANUARY 28, 2021

Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals. Unlike YouTube, you won’t find random, low-quality videos and tons of spam. How is Vimeo Different From YouTube?

Marketing 276

Marketing Social Media eCommerce Channel 276

Kissmetrics

SEPTEMBER 14, 2021

However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. VTubers, like other YouTubers, create a wide range of content.

Games 231

Games Social Media Channel Marketing 231

Ecommerce Platforms

FEBRUARY 9, 2023

After Shopify’s new feature announcements during Shopify’s Winter ‘23 Edition , we learned the major ecommerce platform has released a feature for selling products on YouTube. What is YouTube Shopping? You can also sell products by listing them with relevant YouTube videos.

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Shopify Merchant Services Payments Shipping Costs 104