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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. The next challenge becomes customer consideration. Upon taking this leap we can begin from an outside-in, customer-centric perspective, rather than an inside-out, brand-forward perspective.

Marketing 246
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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It When I wore the shirt to work, all these slightly miserable customers who never made eye contact with me started laughing, asking about the bakery and saying they had to get a shirt.”. Photo credit: Johnny Cupcakes.

Retail 274
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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

In brick-and-mortar stores, title III of the American Disabilities Act (ADA) mandates ramps for mobility-impaired customers or braille signs for the visually impaired. When a website or app is not accessible, customers can bring an ADA-based lawsuit against the offending company. Retail Companies Get the Most Lawsuits.

Retail 296
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Time for Holiday Prep Already? You Bet.

ChannelAdvisor

Get a sneak peek at our recommended deadline for confirming your plans, as well as tips for ensuring the best content across all of your digital channels. . We recommend setting a deadline of October 15 to: Solidify your Q4 catalog assortment. That means you need to outpace the competition with: Excellent customer service.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Their marketplace and fulfillment services have enabled sellers from all over the world to easily reach paying customers. Attracting the perfect customer. They ask for recommendations on Social Media. Retaining customers.

eCommerce 167
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5 Alternatives to Yahoo Groups

Kissmetrics

Yahoo launched Groups in January 2001. It can help you position your brand, find potential customers, and build long-term relationships with them. Are you trying to reach new customers? Do you want to provide a group for your existing customers where you can nurture long-term relationships? What Was Yahoo Groups Used For?

Events 271
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Time for Holiday Prep Already? You Bet.

ChannelAdvisor

Get a sneak peek at our recommended deadline for confirming your plans, as well as tips for ensuring the best content across all of your digital channels. . We recommend setting a deadline of October 15 to: Solidify your Q4 catalog assortment. That means you need to outpace the competition with: Excellent customer service.