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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Traditionally, online retailers mainly make use of two sensory channels to offer their customer an experience: the visual sense and the auditory sense. This is no longer science fiction. virtual reality).

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

What began as a venture capital-funded technology startup in 2006 is now our go-to spot for all things video. In addition to these three qualifiers, YouTube’s algorithm also draws on a user’s historical views and a video-specific assigned score, one that weighs both novelty and frequency of channel uploads, among other attributes.

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Best Headless Commerce Platforms in 2023

GetElastic

With a headless architecture, your brand can create compelling commerce experiences by choosing your preferred content management system ( CMS ), digital experience platform DXP, and other technologies such as Angular or React front-end frameworks. Headless commerce provides a flexible way for businesses to approach eCommerce.

Magento 147
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What Main Street Can Learn from Wall Street: Retail Businesses Should Look to the Trading Floor for Inspiration

Retail TouchPoints

In contrast to the limited data and levers available in physical retail, an omnichannel retail environment creates a firehose of data — the millions of data points generated by the browsing and buying of products by customer, marketing channel, device, price point, color, size, style, etc.

Retail 245
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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

But come 2006, 2007 we really started to see that loyalty go away, and the bigger piece of it was [that] fewer people were going into department stores overall. Natori’s ecommerce ecosystem also has evolved over the years to further differentiate its digital channels from its department store offerings.

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Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

The old mantra of “data is the new oil,” first uttered by tech entrepreneur Clive Humby in 2006, should vibrate with new life and energy now because of what we’ve since learned of its value in shaping consumer expectations. In fact, it could be argued that data is even more valuable than oil — and, it’s a renewable resource.

Retail 234
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Deliver Personalized Campaigns Across Multiple Channels With Oracle Eloqua. What is Marketing Automation?

Marketing 362