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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

This trend is further fueled by the younger demographics, particularly millennials and Generation Z, who are more open to adopting new technologies and are looking for payment methods that reflect their mobile-first approach. Consumers are not the only beneficiaries of this method of payment.

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BigCommerce Brings Google AMP to Ecommerce Sites Worldwide

BigCommerce

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers. Test Drive a Powerful Mobile Commerce Experience. What is Google AMP?

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. If D2C changed the retail game for the last decade, I am excited to see what D2R will do for the next one. Vatere led it to its successful nine-figure exit.

Retail 236
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl. followed by former #1 Shein , now bumped down to the #2 position. (It

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Build Your Brand, Then Boost Your Sales More than seven in 10 customers say they are likely to trust a company more because of brand-building initiatives, which goes to show that there’s value in playing the long game.

Marketing 238
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Money Can't Fix What's Broken At Sears Holdings

RTP blog

Since 2010, Sears Holdings has lost $10.4 Shop Your Way Loyalty Has Been Over-Emphasized The Shop Your Way loyalty program, which has been Lampert’s pet project and the focus of every quarterly financial report since 2010, was supposed to be Sears Holdings’ savior. Where Are The Shoppers? Let that sink in.

eCommerce 150
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How the Olympics Set the Pace for Headless Commerce

GetElastic

As Vancouver celebrates the 10th anniversary of the 2010 Winter Olympics, I can’t help but reflect on how the Games were the catalyst of something big for our organization - something that changed the game for the entire e-commerce industry. .