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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? In 2010 , adults in the U.S.

Consumer 306
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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. American Express created Small Business Saturday (SBS) in 2010 with the goal of encouraging the support of both local and small eCommerce shops. Tag your social media efforts. Is your small business mobile-friendly?

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 244
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Who is Generation Alpha, and Why Are They Important to Marketers?

Kissmetrics

Generation Alpha covers those born between 2010 and 2024. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives. Generation Alpha Social Media Trends.

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The 10 Most Important SEO Tips You Need to Know

Kissmetrics

Where do SEO and social media intersect? 10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors. My desktop loading time is one second and my mobile loading time is two seconds. Build Momentum with Social Signals. Is link building a thing of the past?

SEO 363
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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.

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7 Link Shortener Alternatives to Goo.gl

Kissmetrics

Which one do you think looks more attractive on a website or social media post? However, Google made the tool available to the public in 2010, which made it simpler for all website owners to access and use. It doesn’t matter whether they click through from a desktop browser or mobile device, either. Put simply, Goo.gl