How to Target Generation Z Through Paid Ads
Kissmetrics
MARCH 17, 2021
For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. They’ve pretty much always had access to social media, with the first social platforms starting to gain traction in the mid-noughties. Zoomers were raised on a diet of social media.
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