BigCommerce
FEBRUARY 27, 2018
Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.
BigCommerce
SEPTEMBER 5, 2018
According to Farm Bureau Finance Services , in 2012—in which American Express encouraged small businesses to take advantage of the holiday—$5.5 To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Tag your social media efforts. SmallBusinessSaturday.
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Kissmetrics
DECEMBER 18, 2020
Wanelo was a social media platform designed to operate as a digital shopping mall. Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. Users could shop for anything they wanted right from their mobile devices. What Was Wanelo?
Kissmetrics
JULY 17, 2021
Mobile-friendliness: Google uses the mobile version of your website for ranking and indexing, which means “mobile-friendliness” is a ranking factor. This update, introduced in 2012, directly combated “black hat” SEO tactics such as link directories and spammy backlinks. Optimize for Mobile. Google Penguin.
Kissmetrics
JANUARY 21, 2021
The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like: Mobile-first update (July 2019): Googlebot now looks at all websites as a smartphone, prioritizing sites that work well on mobile devices. Aim for under 2 seconds for a really fast site and under one second for mobile devices.
Kissmetrics
MARCH 17, 2021
For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. They’ve pretty much always had access to social media, with the first social platforms starting to gain traction in the mid-noughties. Zoomers were raised on a diet of social media.
Kissmetrics
JANUARY 28, 2021
It’s more about the message than the appearance, especially since most gifs will be viewed on mobile. This is where some research could come in handy—for instance, look at how your community is interacting with your brand on social media to see if they appreciate a good gif. This is particularly helpful for social media ads.
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