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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Interview with Bark CRO Suzanne McDonnell Suzanne McDonnell, Chief Revenue Officer, Bark Retail TouchPoints (RTP): What have you and the Bark team been able to learn about your consumers, the pup parents, since the company’s inception in 2012?

Toys 265
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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. A second Karl’s Bait & Tackle brick-and-mortar store opened at Minneapolis’ Mall of America earlier in October, confirming that the brand is continuing to embrace omnichannel retail.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

born between 1997 and 2012, and they make up approximately 20% of the total U.S. Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. population.

Payments 273
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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

since 2012 when it became the first retailer to bring the brand to the U.S. Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. The new joint venture will set the stage for a wider strategic partnership in which the U.S.

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The Honest Company Rides ‘Conscious Consumerism’ Wave Toward Potential $100M IPO

Retail TouchPoints

Co-founded by actress Jessica Alba in 2012, the company touts a line of hypoallergenic, ethically sourced products in the baby, beauty and home cleaning categories. million , with 55% of the increase coming from digital channels, according to the filing. According to the SEC filing , The Honest Co. The Honest Co.

eCommerce 278
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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Here are four things the Retail Touchpoints editorial team will be watching as the Summer Olympics kick off: Will ecommerce channels and off-site pop-ups be able to make up for the loss of stadium sales ? How will the splintering of viewership across media channels impact the resonance of advertising campaigns?

Games 306
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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

The company rebranded as Batteries Plus Bulbs in 2012 in an attempt to expand its appeal but then reverted back to just Batteries Plus in 2021 (although it does still sell light bulbs).