article thumbnail

A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

As you may know, third-party data refers to user information collected by external entities across multiple websites, while first-party data is data collected directly from users on a company’s own website or owned channels. As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online.

Marketing 323
article thumbnail

9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. In addition to these three qualifiers, YouTube’s algorithm also draws on a user’s historical views and a video-specific assigned score, one that weighs both novelty and frequency of channel uploads, among other attributes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Adapt Your Ecommerce Business to Increase Sales in 2021

Retail TouchPoints

Despite this, all retailers must continue strengthening their online channel to meet customer needs and drive growth thanks to this new momentum. This type of software considers aspects such as cost, profit margins and the prices of the competition to recommend new short-term prices for products.

article thumbnail

How to Know If Your SEO Firm Is Hurting You with Black Hat Techniques

Kissmetrics

That means they will make recommendations. I’ll tell you what kind of recommendations later on in this article. If you get an answer like that, I recommend firing the SEO company as fast as you can. I recommend that you keep an eye on your rankings (but not obsess over it). They Have Recommendations for Improvement.

SEO 287
article thumbnail

John Lewis Partnership Boosts Tech Transformation with £100m Google Cloud Agreement

365 Retail

The move represents a major expansion of the successful relationship it has had with Google since 2012. Today’s announcement marks a significant step in transforming our technology, and ensures that our Partners have the best tools to provide our customers with even more personalised experiences, across all our channels.

article thumbnail

How to Choose The Right SEO Agency

Kissmetrics

The next characteristic to look out for before choosing an SEO agency is the team to put their process and recommendations to work. Research and Recommendations. After this research, they usually share recommendations of what needs to be done to get maximum results. FATJOE was founded in 2012. Contract with Deliverables.

SEO 320
article thumbnail

Deep Dive Into the Retail Personalization Index Top 10: Best Buy

Sailthru

The brand’s digital channels work similarly, with artificial intelligence-enhanced search functions, as well as extensive filters and comparison features. Since 2012, the brand has doubled its ecommerce sales, 40% of which are picked up at brick-and-mortar stores.