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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14 billion digital shoppers today.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14 billion digital shoppers today.

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Starbucks and Bank of America Link Loyalty Programs to Provide Extra Perks

Retail TouchPoints

. “This partnership is the latest example of how we are continuing to invest in our most loyal customers to deepen engagement and connection by offering benefits and experiences that can’t be found anywhere else,” said Ryan Butz, VP of Loyalty Strategy and Marketing at Starbucks in a statement.

Banking 258
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Turning Retail Losses into Profits

Retail TouchPoints

Since 2012, the median EBITDA for publicly traded retailers was 9.8%, according to Deloitte. This downturn persisted even as ecommerce evolved into a mobile-first business over the decade. Despite the appeal and growth of ecommerce, retail profitability has been on a decline. In 2019, it declined to 6.7% and modestly rebounded to 8.6%

Retail 245
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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

billion in 2018 , representing a 121% increase compared to 2012 revenue. Below we’ve highlighted 13 automotive brands that are focused on creating exceptional customer experiences by designing ecommerce sites that drive sales, revenue, and market share. Metal Tech 4x4 increases mobile sales with Amazon Pay. CruiseMaster.

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Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable

GetElastic

Elastic Path has always been focused on experience-driven commerce. The products we engineer allow companies to embed commerce in any conceivable current or future customer experience. As far back as 2012, we pioneered an enterprise-grade commerce solution that integrates directly with Adobe.

Payments 146
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

lets you send targeted messages to your customers that you can craft based on how they interact with your business. The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules. Automate the Customer Journey With LeadSquared.

Marketing 362