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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

We’ll take a deep dive into emerging tech such as haptic imagery, conversational artificial intelligence (AI) and augmented reality (AR), and see how innovative brands like Apple, Disney and Journey are applying SETs to create full or partial sensory experiences that increase brand recognition and build customer loyalty online.

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Online or Offline Sales? Why not Both?

Retail TouchPoints

Emma, one of the world’s largest direct-to-consumer brands, is reaching a record number of customers through both online and offline channels as the company tears through the mattress industry at a blistering pace. Since the company’s launch in Frankfurt, Germany in 2013, Emma has reached customers in 30 countries.

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Bundling matters: why telecom companies seek an API-based commerce solution

GetElastic

“While on the surface this might seem to be just a promotion, it highlights how T-Mobile can layer on additional services into a bundle that customers actually want,” said BTIG research analyst Walter Piecyk. Since 2013 , T-Mobile has used bundling and pricing to attract more new subscribers than all of its rivals combined.

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The Children’s Place To Shut 300 Locations By 2021

Retail TouchPoints

This initiative will greatly reduce our reliance on our brick-and-mortar channel and we are targeting our mall-based, brick-and-mortar portfolio to represent less than 25% of our revenue entering fiscal 2022,” said Jane Elfers, The Children’s Place President and CEO in a statement. “In Even though approximately 95%. of the company’s U.S.

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The Definitive Guide to Online Reputation Management

Kissmetrics

No matter the size of your business, people are talking about you, including prospects, customers, clients, and their friends. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. — Alex Goot (@alexgoot) March 13, 2013.

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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

Since it was launched in 2013, Beautycounter has been on a tear. Part of my work is also figuring out how we get that message across to customers in different channels. Trousdale: From a philosophical standpoint — well, it’s also practical — you start with the customer and work backwards.

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Three Areas to Focus on Customer Service in 2022 and Win Online

GetElastic

A headline recently caught my eye, which highlighted the rising cost of delivering an ecommerce experience and how the days of going online for better deals may be shifting as retailers and branded manufactures start to raise prices online to improve margins. Give customers a better experience with an Omnichannnel approach.