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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

Above all, a best-in-class omnichannel experience is paramount to obtaining and retaining customers ,” said Kelly Hallinan, SVP of Emerging Channels for Brooklinen in an interview with Retail TouchPoints. “ We want to meet our customers everywhere that they are, which means investing in our DTC website and also various other channels.”

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Claire’s Hires Children’s Place, Zara Vet as Chief Merchandising Officer

Retail TouchPoints

Lima-Guinehut brings more than 20 years of omnichannel experience to the role. She will lead the retailer’s global merchandising, sourcing and design strategy as well as the brand’s piercing business.

Fashion 278
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Square Debuts Appointment Booking App to Help Service Providers Connect with Customers

Retail TouchPoints

Called Square Go , the new app integrates with the seller-facing Square Appointments service, which launched in 2014 and helps service providers schedule and manage customer appointments. The Square Go app, available for free for both consumers and businesses, is currently available in the U.S. for iOS devices.

Books 245
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Glossier Promotes Chief Commercial Officer to CEO

Retail TouchPoints

For the first time since its founding in 2014, Glossier will have a new CEO. Founder and current CEO Emily Weiss will become the retailer’s Executive Chairwoman as Kyle Leahy moves into the top spot.

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Target CEO to Remain in Leadership Role as Company Eliminates Retirement Policy

Retail TouchPoints

Since joining Target in 2014, Brian has worked to transform Target into an omnichannel leader by driving a guest-centric, purpose-driven strategy.”. “We enthusiastically support his commitment and his continued leadership, especially considering his track record and the company’s strong financial performance during his tenure.

Supplies 298
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Brooklinen Plans to Operate up to 30 Physical Stores by Late 2024

Retail TouchPoints

. “The world of shopping has completely transformed since we got our start in 2014, and so has the way our customers experience Brooklinen,” said Fulop in a statement.

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Announcing The Forrester Wave™: Omnichannel Order Management, Q3 2014

Forrester Omnichannel

But like the awkward kid at school, Omnichannel OMS systems have blossomed and turned into the must-have technology for almost every eBusiness leader. It's quite simple - quickly fulfilling orders to meet rising customer expectations is a now a strategic competitive advantage in the world of omnichannel retail. omnichannel.