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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

B2C 261
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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114
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Get Ready To Activate Marketing Campaigns With Mobile Wallets

Forrester eCommerce

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

Mobile 186
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You Are Doing Your Marketing Wrong (and I Have the Data to Prove It)

Kissmetrics

As for the industry, I talked to companies in the B2B space as well as the B2C space. In essence, I got a breakdown of marketing spend by channel. Does marketing spend by channel change by company size? Now let’s look at the conversion rate per channel… Conversion rate by channel.

Marketing 268
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How Contextual Commerce Improves Customer Loyalty

Optimizely

Every B2C marketer needs to know about contextual commerce. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble.

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How eCommerce Impacts B2B Account Management

GetElastic

Back in 2015 Forrester analyst Andy Hoar forecasted that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020. Recommended Action: Account managers need to insist that they get access to more “always on channels” that engage with customers online and in an active buying process.

B2B 141
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SaaS: Is B2B Revenue Better than B2C?

FastSpring

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. In fact, it’s telling that the number of publicly-traded PLG-led companies nearly quadrupled between 2015 and 2020. How B2B and B2C Are Converging.

B2C 145