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February 2022 SEO News Recap

ROI Revolution

In our February 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into AI and SEO, Google Search Console errors, SEO site migrations, and more. Google: SEO Site Migrations Are Hard Because URL Signals Need to Be Forwarded.

SEO 78
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Those three experts are: Tommy Ekstrand , BigCommerce designer and SEO specialist. There are two ways you can go about picking your domain name: Choose a catchy, SEO-friendly name that will resonate with your audience. An SEO-driven domain name gives you a chance to: Rebrand your store. Tahnee Elliott , founder and CEO of T.C.

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You Are Doing Your Marketing Wrong (and I Have the Data to Prove It)

Kissmetrics

Here is the average conversion rate per channel: When looking at the conversion data per channel, you’ll notice that I combined SEO and content marketing because they go hand in hand. The more content marketing you do, in general, the better you’ll do when it comes to SEO. Lesson #1: Get good at SEO.

Marketing 268
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How Google Local Guides Improve Visibility

Kissmetrics

Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Additionally, research from Moz confirms the importance of online reviews to SEO. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Kissmetrics

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. I’ve written about local business marketing and local SEO before. On-Page SEO is the simplest marketing ingredient that you need to take care of as a business owner. But, guess what? Conclusion.

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Guide to Content Writing for eCommerce Websites: How to Boost Your Traffic and Sales

Inflow Insights

Editor’s Note: This post was originally published by Dan Kern in June of 2015 and revised in 2018. Content writing for eCommerce websites contains many of the same approaches as general SEO copywriting. How SEO Copywriting Plays a Role. Keyword research is a must for SEO copywriting for eCommerce products. Copy Length.

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The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

Kissmetrics

For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. SEO is obviously necessary, but traffic alone is meaningless. And the UX?

eCommerce 201