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Predictions 2019: Transformation Goes Pragmatic

Forrester eCommerce

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. It’s a good description for what we are seeing in a market that carried ambitious strategies into 2018 but ran afoul of internal headwinds. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes.

Marketing 419
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How Automation Is Impacting Enterprises In 2019

Forrester eCommerce

Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track.

Customer 417
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Predictions 2019: Digital Leaders Reboot To Hedge Against A Downturn

Forrester eCommerce

Forrester predicted in 2018 that digital would reach the hard stuff, the core of business: organization structure, operating models, and endless discussion of platforms. These themes are far from done; however, 2019 sees a distinct shift in emphasis — winter is coming. Many firms […].

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2018 Continues To Be Tumultuous Year In Smartphone Industry

Forrester eCommerce

2018 brought no calm to the smartphone industry, and Apple’s Q1 2019 earnings are an indication that this trend will continue this year. After years of consistent double-digit growth rates, a slowdown in smartphone sales that started in 2017 continued in 2018. In 2018, many of […].

Mobile 313
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Can you improve 2019 looking back at 2018 data?

Bryan Eisenberg

Have a great 2019. The post Can you improve 2019 looking back at 2018 data? I have been sharing more content on LinkedIn lately, are we connected there yet? appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

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US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Forrester eCommerce

At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […].

Marketing 186
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Predictions 2019: Steady Evolution In Blockchain Will Continue, Unless Disillusionment Causes A “Winter”

Forrester eCommerce

This was the opening sentence of my blog post accompanying Forrester’s DLT/blockchain predictions for 2018. I’m repeating it here, because it’ll continue to hold true for 2019 — with one proviso: There’s a real risk that we’ll experience the beginning […].

Blog 371