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Why B2C Marketers Need to Own All Customer Data

Optimizely

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

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7 Major Takeaways from Shoptalk 2018

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Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. AI is here, but the experience is not amazing just yet. AI is still not fully autonomous. “AI

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Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

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For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

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The Top 10 Sessions to See at IRCE 2018

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IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Marketplaces in 2018 and What’s Coming in 2019. 97% of U.S.

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Top 9 Sessions to See at Shoptalk 2018

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Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business.

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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. For many B2C brands, the customer is the center of the world. Seamless Customer Experience Wins.