Kissmetrics

MARCH 12, 2018

How’s it doing in 2018? Video and messaging apps are leading the charge in 2018. 86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Tactics and channels that worked last year, or even last month, might not deliver the same robust results today.

Marketing 205

Marketing Social Media B2C B2B 205

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. We want to make sure you didn’t miss any of the incredible content at Shoptalk 2018 and learned as much as possible.

B2C 150

B2C Omnichannel Channel Customer Experience 150

Optimizely

FEBRUARY 22, 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. This keynote session discusses the approach that mobile-first retailers must take to retain and engage their existing customers, as well as how personalized advertising can help drive cross-channel conversion.

Omnichannel 186

Omnichannel Mobile Shipping Costs eCommerce 186

Optimizely

AUGUST 9, 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.”

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

BigCommerce

JULY 27, 2018

In 2018, content marketing costs were gauged to be 62% of traditional marketing schemes while simultaneously generating three times the leads of traditional methods. The consumer. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product.

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Optimizely

MARCH 13, 2018

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. Here are the sessions you can’t miss if you’re a B2C marketer — whether focused on consumer behaviors, the rapid evolution of ecommerce, the growth of omnichannel, or the importance of customer experience.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

ChannelAdvisor

JUNE 1, 2018

Welcome back to another episode of Channel Advice, our video series aimed at answering some of your most pressing e-commerce questions by some of the industry’s foremost experts. Today’s episode was filmed live in San Diego at Catalyst 2018 , where we sat down with Michael Zakkour. Episode 2: Optimizing Post-Holiday Strategies.

Channel 78

Channel eCommerce Consumer Retail 78

Retail TouchPoints

SEPTEMBER 23, 2022

While 63% of the company’s business is derived through direct-to-consumer channels and 26% is credited to digital commerce, Ralph Lauren has “reduced brand dilution distribution” since 2018, according to Patrice Louvet, President and CEO of the company. The brand has exited two-thirds of its department store presence in the U.S.

Department Stores 238

Department Stores Operations Consumer Channel 238

Omnisend

OCTOBER 4, 2019

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products. have jumped significantly.

Channel 146

Channel Marketing eCommerce Marketing eCommerce 146

BigCommerce

JUNE 5, 2018

And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value). But tons of people forgo Amazon to shop ion branded website channels. Best Ecommerce Site Designs of 2018. Upselling and cross-selling.

eCommerce 420

eCommerce BigCommerce Beauty and Health Customer Experience 420

Retail TouchPoints

MAY 18, 2023

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. and ultimately scale our marketing efforts for specific channels and locations.”

POS 236

POS Channel B2C Social Media 236

Kissmetrics

MARCH 12, 2018

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. Other humans – living, breathing consumers – keep them alive by doing business with them.

SEO 195

SEO Social Media Article Marketing 195

BigCommerce

MARCH 1, 2018

It is when the most amount of consumers are shopping online – giving us a wealth of data to sort through for almost all industries. Promotional marketing is the use of incentivization to drive a consumer to take a certain action to increase a brand’s awareness, generate sales or create brand loyalty. Why Cyber 5 data? Here we go.

Beauty and Health 376

Beauty and Health eCommerce Jewelry Arts 376

Kissmetrics

FEBRUARY 3, 2018

In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. The most popular social media platforms in January 2018 include Facebook (2.2 billion in 2018, and 3.02 This may not be completely new, but it’ll take on increased importance in 2018 and the years to come.

Social Media 225

Social Media Mobile Channel Games 225

BigCommerce

JULY 19, 2018

has been the highest consumer of wine in the world since 2014. But the sector of the wine industry with the largest growth is direct-to-consumer sales (D2C). Whether you compare it to grocery stores, convenience stores, or independent wine shops, winery D2C shipping continues to be the leading retail channel. billion in 2017.

Shipping Costs 263

Shipping Costs Shipping eCommerce Merchant Services 263

BigCommerce

SEPTEMBER 5, 2018

According to MarketingLand , more and more consumers are switching to online shopping during the holidays to avoid the mad dash of foot traffic. Cyber Monday falls on November 26, 2018 this year. Also consider: Cyber Monday 2017 was the largest single day of online shopping in U.S. history , according to CNBC. from the year before.

Marketing 411

Marketing Mobile Shopping Carts Merchant Services 411

Retail TouchPoints

JUNE 9, 2021

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. Key Takeaways. Amazon’s private label program is growing fast.

Shipping Costs 286

Shipping Costs Consumer Fashion Presentation 286

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. Let’s take a look at five mobile marketing trends for 2018 that can help you strategize your campaigns for maximum ROI.

Mobile 214

Mobile Marketing Social Media eCommerce 214

OrderDynamics

OCTOBER 30, 2018

Omni-Channel Retail Grows 5.6% Worldwide in 2018. This year’s omni-channel research was bigger than ever. But, look deeper by running a like-for-like analysis and we find that omni-channel retail grows at 5.6% Direct Comparison: Omni-Channel Retail Grows? Omni-channel retail grows 0.6% improvement.

Channel 50

Channel Multi-channel Retail Merchant Services 50

Kissmetrics

MARCH 2, 2018

Like a valley girl without botox, a business in 2018 without a proper stack is showing its true age. It recently topped Fortune’s list of 100 best companies to work for in 2018 and has been able to retain consistent growth behind its experienced leadership. When it comes to social media, today’s consumer is everywhere.

Social Media 206

Social Media Multi-channel Channel SEO 206

RTP blog

DECEMBER 19, 2017

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Retail TouchPoints

DECEMBER 27, 2022

Vonage’s latest global research shows voice calls are a top-two preferred communication channel by consumers when connecting with brands, and this is likely to increase in the coming year. However, when considering voice as a channel, it’s not just about making phone calls. Sources: Retail and E-commerce Solutions | Vonage.

Customer 307

Customer eCommerce Retail Customer Experience 307

BigCommerce

FEBRUARY 1, 2018

But don’t assume consumers know these things as well. Those consumers who find your product or service appealing often share similar characteristics, which will help you fine-tune your messaging from top to bottom. What social media channels are they interacting with the most? They may not even know such a product exists.

Marketing 373

Marketing Hobbies Social Media Information 373

BigCommerce

APRIL 18, 2018

Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. So, here are the top 29 ecommerce metrics to measure in 2018. You can organize this effectively well in Google Analytics via Custom Channel Grouping.

Download 418

Download eCommerce Social Media Shopping Carts 418

PFS

MAY 25, 2018

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. 1 The demand for omni-channel fulfillment is here to stay. Is your business ready to get in the game?

Channel 40

Channel Consumer Vend Fulfillment 40

SellBrite

MARCH 16, 2018

If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time. Here’s how consumer habits are evolving in 2018, and what you can do about it as an ecommerce business owner: 1. Consumers watch more video. Consumers crave community and purpose. What You Can Do About It.

Consumer 90

Consumer Social Media eCommerce Shopify 90

OrderDynamics

JANUARY 4, 2018

2018 Retail: The Predictions You Need To Know. 2018 retail is going to be one heck of a ride. Omni-channel Expansion. More than a prediction, this is a necessity for retailers in 2018. Retailers MUST update their omni-channel practices to compete more effectively and thrive in 2018. There is no going back.

Retail 83

Retail Channel Magazine Technology 83

Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. While online retail channels were a great way to build their businesses initially, there are many added benefits to brick-and-mortar as well.

Consumer 122

Consumer Shipping Costs Channel Shipping 122

GetElastic

JANUARY 10, 2018

Consumer marketing attempts to personalize for one person, and often uses emotions to connect and convince. In their 2016 Digital Commerce Hype Cycle, Gartner predicted that by 2018, companies that “consumerize” their B2B commerce will gain market share and see revenue increase up to 25%. Multi-touchpoint commerce.

B2B 141

B2B Multi-channel B2C Customer Experience 141

ChannelAdvisor

JUNE 20, 2018

Welcome back to Channel Advice, our video series designed to answer some of your most pressing e-commerce questions in bite-sized clips. Today’s episode was filmed live in San Diego at Catalyst 2018 , where we sat down with Lila Snyder, Executive Vice President, President, Commerce Services, at Pitney Bowes.

Fulfillment 40

Fulfillment Channel Consumer eCommerce 40

Wiser

JULY 25, 2018

Wiser has collected the consumer data you need to have ultimate insight into the summer shopping habits of 2018. Online vs in-store shopping channel preferences. Explore our new infographic to get the inside scoop on BTS habits for summer 2018. The type and quantity of products shoppers will buy.

Events 74

Events Channel Consumer Retail 74

Kissmetrics

APRIL 24, 2018

But only if you know how to use it in 2018. Let’s take a look at the top Instagram trends all marketers need to know about in 2018. In March 2018, Instagram announced that “introducing [algorithm] changes to give you more control over your feed and ensure the posts you see are timely.”. Instagram is becoming ‘pay to play’.

Marketing 223

Marketing Social Media Clothing Article 223

Kissmetrics

MAY 1, 2018

And these changes are cause for concern for brands looking to flourish in 2018. In an era where people are consuming a staggering 12 hours or more of content per day , your customers obviously have a lot to sift through. According to Content Marketing Institute, 38% of brands are looking to up their content marketing budgets in 2018.

Social Media 205

Social Media Games B2B Marketing 205

BigCommerce

APRIL 24, 2018

The Number 1 SaaS Ecommerce Platform Internet Retailer’s 2018 survey found BigCommerce to be the #1 SaaS ecommerce platform preferred by mid-market and enterprise retailers. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. Learn more by downloading their report.

eCommerce Platforms 419

eCommerce Platforms Payment Services Shipping Costs eCommerce 419

SellBrite

JANUARY 17, 2018

Over the past 17 years, consumers have been spending increasing amounts of money online. Businesses that are able to adapt to this demand and provide the most user-friendly mobile commerce experiences will stand out to buyers in 2018 and have a clear competitive advantage over less savvy sellers. Ecommerce sales jumped from $7.3

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

Retail 199

Retail Article Omnichannel Customer Experience 199

SellBrite

DECEMBER 29, 2017

As an ecommerce business owner, you might be taking some time off to reset, but you’re probably also spending some of your down time thinking about what you need to do to really hit the ground running and grow your business in 2018. Reason 2: Because online consumers want to buy products from the right companies. Test New Product Copy.

eCommerce 149

eCommerce Gifts Shipping Costs Blog 149