Wish Launches Marketing Blitz to Reintroduce Itself to Consumers
Retail TouchPoints
AUGUST 15, 2022
After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.
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