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What I See Coming For The Channel In 2020

Forrester eCommerce

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

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Holiday 2020: Why Target Soared While Nordstrom Faltered

Retail TouchPoints

Additional results for the 2020 holiday season are coming in, and the outlook is rosy despite the unprecedented challenges: Adobe Analytics pegged year-over-year online shopping growth at 32.2% , totaling $188.2 growth over all channels, reaching $789.4 Retailers With an Omnichannel Lead Flexed it During Holiday 2020.

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Omnichannel Retailing: Risks, Rewards, & Opportunities

Omnisend

While many preached omnichannel in retail and ecommerce, few walked the walk. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes. Changes across the past two years have rocked retail, ecommerce, and digital marketing industries.

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ICSC: Despite Online Shopping Surge, Brick-and-Mortar Plays a Vital Omnichannel Role

Retail TouchPoints

Black Friday 2020 was harsh for brick-and-mortar retailers, with traffic down an estimated 49% compared to 2019 according to data from Sensormatic Solutions. Offering the best of both channels will be essential for success during the remainder of the holiday season and beyond.

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Retail Sales Grew 3% Over Extended Holiday Purchase Period — And the Season Isn’t Over Yet

Retail TouchPoints

Preliminary holiday 2020 results have proven unsurprising so far: analysts expect modest year-over-year growth fueled by a massive increase in ecommerce activity across a longer-than-usual season. 24, 2020), or 2.4% However, the larger story of holiday 2020 is still being written. 3 shopping day in 2019. 11 through Dec.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

“A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

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Glossier Returns to Brick-and-Mortar With Seattle Flagship 4X the Size of its Original Pop-Up

Retail TouchPoints

The retailer made the decision to close all its stores in March 2020 due to the pandemic, including flagships in New York and Los Angeles and a number of pop-ups in cities including Seattle, Boston and London. The retailer’s physical locations drew more than 1 million visitors in 2019 with an average conversion rate of 50%.