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Twitter and Facebook worst channels for retail customer experience, finds research by Eptica

Retail Technology Review

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. We just did an event with 100 influencers at our Hollywood store.

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Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail TouchPoints

Adding social media capabilities could further enhance PayPal’s offerings for retailers. “We Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly. for $4 billion in November 2019. The deal also could create synergies with some of PayPal’s earlier acquisitions.

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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

This has increased e-commerce’s share of global retail to 17% in 2020, up from 14% in 2019. In recent years, the rise of social media has given unprecedented power to activist movements around the globe. According to a 2019 consumer behavior study, 74% of consumers turn to Amazon when they need to purchase a product.

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8 Tips for a Brand Awareness Campaign

Kissmetrics

According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.). Brand awareness campaigns help you build successful relationships with customers based on trust. To start, look at your existing customer base. Why does this matter?

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Top Ecommerce Niches of 2019

ecomdash

Here’s our guide to the top ecommerce niches of 2019, including a bunch of tips to help you find the best niche for your ecommerce business. Merchants can focus on building more personalized content and customer experiences for their target customers which leads to stronger brand loyalty. Pros of Selling Niche Products.

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The Top 6 2019 Digital Marketing Trends for Growing Brands

ROI Revolution

Believe it or not, we’re a little over halfway through 2019 already. Let’s take a look at the major 2019 digital marketing trends we’ve seen so far this year that we should be paying attention to – and that we can expect to keep growing. engagement rate, while those with 100,000+ followers have a 0.7%