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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

Retail TouchPoints

However, there is some good news for brick-and-mortar retail and malls: Coresight Research recently reported that foot traffic at top-tier malls was up 12% on average in 2022 compared to pre-pandemic 2019 levels, while traffic at lower-tier malls was up 10%. With online purchases making up 15.1%

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. In 2019, retailers adopted only 57% of mobile best practices. Loyalty programs.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. We just did an event with 100 influencers at our Hollywood store.

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How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity

Retail TouchPoints

But the retailers that invested in omnichannel capabilities were able to adapt and survive. The most critical part from a retailer standpoint is to make sure it’s easy for your customers to look for products, get what they want and have a delivery experience that’s as painless as possible ,” Early said.

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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. It is our vision to create the industry’s most complete omnichannel retail media stack to support retailer evolution through retail media.

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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

The customer journey isn’t straightforward anymore (if it ever was). It’s a meandering path where customers visit brands on different platforms before converting. That’s the crux of an omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce? Why Is an Omnichannel E-commerce Strategy Important?

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CEOs of Saks, Barnes & Noble: Big Pivots Can Pay Off (as Long as They’re Customer-Focused)

Retail TouchPoints

That doesn’t happen without a certain level of agility, and in both cases the key to that agility was a deep understanding of its customer, coupled with a willingness to change. It sounds simple, obvious in fact — to be successful a retailer must understand what its customers want and deliver it. We are focused on the ‘or’ customer.”

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