Remove 2020 Remove Consumer Remove Customer Loyalty Remove Omnichannel
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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Holiday season 2020 has come to an end, so what now? Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Next Steps.

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[eCommerce Trends 2021] 6 Insights to Increase Sales and Customer Loyalty

lateshipment

Well, that’s because 2020 (the year of the pandemic) has drastically accelerated these changes, ergo leaving a lasting impact on businesses in the longer run. Amidst the wave of digital transformation and innovation in retail, eCommerce sales grew an astounding 30% in 2020, a number expected to grow in 2021 and in the years to come.

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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

Retail TouchPoints

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 261
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Consumer Surveys Confirm: COVID-19 Shaking Traditional Retailer And Brand Loyalties

Retail TouchPoints

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. Lockdown Could Bring Lasting Effects On Brand Loyalty. For example, McKinsey & Company’s latest U.S. The survey of 809 U.S.

Consumer 279
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Q4 Roundup: Amazon and Target’s Success Spotlights Fulfillment Prowess, Stores or no Stores

Retail TouchPoints

Fulfillment was a key driver during the ecommerce-driven final quarter of 2020. Amazon in particular invested more than $60 billion in shipping alone in 2020, helping it maintain blazing fast delivery times, but O’Shea believes its lack of a significant physical store footprint will cause it to lag behind the competition to some degree.

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How Ecommerce Personalization Can Increase Customer Loyalty and Boost Sales

Omnisend

As a result, the customer sees content that’s more applicable to them and their circumstances, and brands can ensure that their audience is seeing the most appropriate content. 71% of consumers feel frustrated when their shopping experience is impersonal. They want it to be convenient, tailored and easy for them to find what they want.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 141