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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

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Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

Retail TouchPoints

In trying to accommodate all customer demands while simultaneously fighting for market share in a rapidly expanding and competitive fashion industry, retailers are relaxing their return policies. It is the rising epidemic in the fashion industry that we need to keep a close eye on. Are Customers Getting Too Comfortable With Returns?

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Fashion Marketplaces Otrium and Zalando Leverage Resale to Connect with Eco-Conscious Consumers

Retail TouchPoints

A number of new developments in the online resale sector highlight this growing opportunity for retailers to connect with environmentally conscious fashion consumers. The Germany-based Zalando has rolled out a number of initiatives aimed at reaching its sustainability goal — extending the life of at least 50 million fashion items by 2023.

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PAVE Awards 2020 Bergmeyer Scholarship

Retail TouchPoints

The Planning and Visual Education Partnership (PAVE) has awarded Ielyzaveta Ignatyeva from the Fashion Institute of Technology (FIT) as the 2020 Bergmeyer Scholarship recipient.

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How UX Increased This Fashion Brand’s Conversions by 60%

Groove

Cutter & Buck is an active lifestyle fashion brand with a focus on both D2C and B2B merchandising. Comparing October 2020 to October 2021, Cutter & Buck saw an increase in nearly every KPI that they track. After completing that migration in 2017, our team supported and optimized Cutter & Buck's website.

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Increasing a Fashion Brand’s Revenue by 50% with SEO

Groove

Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington. In doing so, we were able to increase their website traffic from 18 total sessions in 2020 to a whopping 595 sessions in 2021. increase in total revenue from 2020 to 2021. The Results. 36.07% increase in new users from organic search.

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Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Retail TouchPoints

Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at Walmart ’s media division, Walmart Connect. Macy’s media network hit the market in 2020 and quickly generated $105 million in revenue in 2021. We’re excited to welcome Michael to Macy’s, Inc.,”

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